Head Digital Marketing

Digital Marketing Head to drives online brand visibility, generates high-intent property leads, and manages digital ad performance to support residential, commercial, or plotted development sales.

Job Overview

• Role Title: Digital Marketing Head / Head of Marketing (Real Estate)
• Core Objective: Turn digital traffic and ad spend into qualified site visits, walk-ins, and closed property sales while optimizing Cost Per Lead (CPL).
• Experience Required: Typically 10+ years of digital/performance marketing experience (with leadership tenure).

Key Responsibilities1. Performance Marketing & Lead Generation

• Design and scale paid acquisition campaigns on Meta (Facebook/Instagram), Google Ads, YouTube, and LinkedIn.
• Own and track critical real estate metrics: CPL (Cost Per Lead), CPA/CPB (Cost Per Acquisition/Booking), ROAS, and lead-to-site-visit conversion rates.
• Coordinate closely with Pre-Sales and Sales teams to ensure fast lead allocation, CRM tracking, and quality feedback loops.

2. SEO, Website & Portal Management

• Manage corporate and project-specific landing pages, ensuring high conversion rates and fast load times.
• Drive on-page and off-page SEO strategies to capture high-intent organic search traffic for local property queries.
• Oversee active real estate listings and reputation management on major portals like 99acres, Housing.com, and Magicbricks.

3. Brand & Content Strategy

• Oversee digital content creation, including 3D walkthrough videos, project teaser reels, WhatsApp/SMS campaigns, and digital brochures.
• Maintain consistent brand positioning across digital touchpoints for residential or commercial portfolios.
• Manage Google Business Profiles, online reviews, and community engagement.

4. Budget, Analytics & Agency Management

• Allocate and monitor monthly digital advertising and portal budgets.
• Use Google Analytics 4 (GA4), Meta Ads Manager, and CRM dashboards to build weekly/monthly ROI reports for senior management.
• Lead and manage external digital agencies, creative designers, and tech vendors.

Required Qualifications & Skills

• Education: MBA or Bachelors degree in Marketing, Business Administration, or Digital Marketing.
• Technical Skills:
• Hands-on mastery of Meta Ads Manager, Google Ads, and GA4.
• Familiarity with real estate CRMs (Salesforce, Sell.Do, or custom property CRMs).
• Strong grasp of funnel optimization, attribution modeling, and landing-page design. [1, 2, 3]
• Soft Skills: Stakeholder management, cross-functional leadership with sales, and data-driven commercial acumen. [1]