Head - Digital Marketing

Skills Mandatory: Search Engine Optimization (SEO), Search Engine Marketing (SEM), Google Ads, Meta Ads, Lead Generation, Customer Acquisition, Digital Campaign Management, Optimization, Marketing Analytics, ROI Management, Team Leadership, Budget Management

Detailed Job Description

Role Overview

We are seeking an experienced and strategic Head of Digital Marketing to lead the digital marketing function for our automotive business. The candidate will be responsible for developing and implementing digital marketing strategies to strengthen brand visibility, generate qualified leads, improve customer engagement, increase conversions, and drive business growth.

The ideal candidate should have a strong track record in digital marketing leadership, performance marketing, customer acquisition, campaign optimization, and team management. Experience in the automotive industry, including OEMs, dealerships, EVs, or automotive retail, will be highly preferred.

Key Responsibilities

Digital Marketing Strategy

• Develop and execute comprehensive digital marketing strategies aligned with organizational goals, brand positioning, and revenue targets.
• Identify target audiences, digital growth opportunities, and emerging market trends.
• Lead integrated digital campaigns across multiple online channels.

Performance Marketing and Lead Generation

• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, YouTube, and other relevant digital platforms.
• Drive lead generation, customer acquisition, website traffic, and conversion rates.
• Optimize cost per lead (CPL), customer acquisition cost (CAC), and return on ad spend (ROAS).

SEO, SEM and Content Marketing

• Oversee SEO, SEM, website optimization, content marketing, and social media strategies.
• Improve organic search visibility, digital engagement, and brand awareness.
• Ensure consistent brand messaging across all digital channels.

Automotive Marketing

• Develop digital campaigns for product launches, vehicle promotions, dealer marketing, test-drive bookings, and customer engagement initiatives, as applicable to the business.
• Collaborate with sales teams and dealer networks to improve lead quality and conversion.
• Understand automotive customer journeys and develop targeted digital acquisition strategies.

Analytics and Performance Reporting

• Monitor campaign performance using Google Analytics 4, advertising dashboards, and other analytics tools.
• Track key metrics, including leads, conversions, CPL, CAC, ROI, ROAS, and website engagement.
• Present performance reports and data-driven recommendations to senior management.

CRM and Marketing Automation

• Drive CRM integration, lead nurturing, customer segmentation, and marketing automation initiatives.
• Improve lead tracking, follow-up effectiveness, and customer lifecycle engagement.
• Work with sales and CRM teams to enhance lead-to-sales conversion.

Budget and Agency Management

• Manage digital marketing budgets, media spends, agency relationships, and campaign investments.
• Ensure effective utilization of marketing resources and measurable campaign returns.
• Evaluate campaign performance and identify opportunities for cost optimization.

Team Leadership

• Lead, mentor, and develop the digital marketing team.
• Establish campaign objectives, performance targets, and reporting standards.
• Coordinate with sales, product, brand marketing, IT, CRM, and other cross-functional stakeholders.

Key Skills

Mandatory Key Skills

• Google Ads and Meta Ads
• SEO and SEM
• Lead Generation and Customer Acquisition
• Digital Campaign Optimization
• Marketing Analytics and ROI/ROAS Management
• Budget Management
• Team Leadership and Stakeholder Management

Good to Have Skills

• Automotive / Automobile Industry Experience
• OEM and Dealer Network Marketing
• EV Marketing and Automotive Retail
• Google Analytics 4 (GA4)