PUNE · FULLTIME
Head Digital Marketing
Symbiosis Skills and Professional University (SSPU)
Pune · onsite · Posted 6d ago
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₹12.0L - ₹18.0L PA12–20 yrsfulltimePune
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Section · 01
About this role
Role & responsibilities
Preferred candidate profile
Job Title
Head Digital Marketing
Educational Qualification
Post Graduate/MBA in Marketing or similar
Total Years of Experience
12-18 years
Location
Pune
Roles and Responsibility
- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department
- Set, monitor and report on team goals
- Design branding, positioning and pricing strategies
- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
- Analyze consumer behavior and determine customer personas
- Identify opportunities to reach new market segments and expand market share
- Craft quarterly and annual hiring plans
- Monitor competition (acquisitions, pricing changes and new products and features)
- Coordinate sales and marketing efforts to boost brand awareness
- Participate in the quarterly and annual planning of company objectives
Required Skillsets
- Work experience as Head of Marketing or VP Marketing, preferably within education industry
- Experience running successful marketing campaigns
- Leadership skills with the ability to set and prioritize goals
- Analytical mind
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Section · 02
Skills
InnovationCompetition Managementmedia managementAd OperationsStrategic partnershipsSocial MediaCampaign PlanningCampaign ManagementDigital BrandingDigital StrategyBrand BuildingDigital AdvertisingBrand PositioningDigital MarketingMarket Expansion