Head Digital Marketing

Job Purpose

To lead the entire Digital Marketing function across all regions, overseeing performance marketing, social media, ORM, website management, creative campaigns, quality audits, analytics, digital media buying, lead management, campaign optimization, budget allocation, and performance governance. The role ensures strong digital presence, high-quality lead generation, customer engagement, and continuous optimization of digital assets and campaigns to support sales and branding goals of the organization.

Key Responsibilities

1. Strategic Digital Marketing Leadership

• Design and execute digital marketing strategies for:
• Lead generation
• Brand visibility
• Customer engagement
• Performance optimization
• Market expansion
• Govern Meta, Google, YouTube, OTT platforms, Programmatic Advertising, Affiliate Marketing, and campaign performance across all regions.

2. Performance Marketing & Campaign Leadership

• Oversee all paid campaigns, including:
• Meta Ads
• Google Ads (Search, Display, Performance Max)
• Retargeting campaigns
• Region-specific digital campaigns (CBE, Chennai, Bangalore, etc.)
• Monitor CPL, CTR, conversion rates, bounce rates, and ROI.
• Ensure continuous A/B testing for better results.
• Collaborate with Campaign Managers to refine targeting, creatives, and budgets.

3. Social Media & Content Leadership

• Manage all social platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube.
• Approve content calendars, reels, creatives, brand messaging.
• Oversee press releases, influencer partnerships, and PR-based campaign amplification.

4. Website & Portal Management

• Oversee website updates, UI/UX improvements, SEO ranking, technical performance.
• Guide Website Management teams handling cancellations, payment links, portal updates.
• Ensure flawless flow of digital leads into CRM / Salesforce.
• Monitor lead quality, duplication, and leakages.

5. ORM & Customer Experience Management

• Ensure timely response on:
• Google reviews
• Social media comments
• Real estate forums
• Online complaints
• Coordinate with CRM, Projects, Sales to address ORM issues.
• Track complexity, resolution time, and sentiment improvement.

6. Quality Control & Digital Auditing

• Lead teams conducting audits for:
• Lead quality
• Call audits
• Campaign accuracy
• Website checks
• Portal performance
• Ensure zero errors in content, campaigns, tracking, or lead routing.

7. MIS & Analytics Leadership

• Review daily, weekly, monthly MIS including:
• Digital lead traffic
• Conversion performance
• Cost analysis
• ROI dashboards
• Source contribution
• Plan annual digital budgets.
• Forecast lead volume, platform performance, and media utilization.

8. Vendor & Agency Management

• Manage relationships with:
• Ad agencies
• Creative teams
• Digital vendors
• IT support teams
• Finalize pricing, monitor SLA adherence, ensure quality output.

9. Department Leadership & Team Development

• Lead teams across:
• Campaign management
• Social media
• ORM
• MIS
• Website management
• QA/QC
• Creative
• Conduct training on digital tools, analytics, marketing automation, and new technologies.