Head Digital Marketing
K L University · Hyderabad · onsite · Posted 37d ago
About a minute. You'll make an account on the way through.
About this role
Job Description: Head Digital Marketing
Position: Head – Digital Marketing
Location: Hyderabad, Telangana
Experience: 15+ Years
Industry: Higher Education / University
Reporting To: Senior Management / Vice Chancellor / Registrar / Marketing & Admissions Leadership
Position Overview
KLH University, Hyderabad, is looking for an experienced and results-oriented Head – Digital Marketing to lead the university's complete digital marketing function.
The ideal candidate will have 15+ years of experience in digital marketing, preferably with significant exposure to education, higher education, EdTech, B2C, or other lead-generation-driven businesses.
The candidate will be responsible for developing and executing an integrated digital marketing strategy covering brand building, student acquisition, admissions lead generation, performance marketing, SEO, SEM, social media, content, websites, CRM, marketing automation, analytics, reputation management and digital communications.
The role requires a strong combination of strategic leadership, hands-on digital expertise, data-driven decision-making and team management.
Key Responsibilities
1. Digital Marketing Strategy
Develop and own the overall digital marketing strategy for KL University Hyderabad.
Create annual, quarterly and monthly digital marketing plans aligned with university admissions and brand objectives.
Develop digital strategies for UG, PG, doctoral, executive and other academic programmes.
Identify target student segments and develop appropriate digital acquisition strategies.
Define digital marketing KPIs, budgets, targets and ROI expectations.
Stay updated with digital marketing trends, AI tools, platform changes and emerging technologies.
2. Performance Marketing & Admissions Lead Generation
Own the complete performance marketing function across:
Google Ads / Google Search
YouTube advertising
Meta Ads – Facebook and Instagram
LinkedIn Ads
Display advertising
Programmatic advertising
Remarketing / retargeting
Regional and vernacular campaigns
Education portals and relevant third-party platforms
Affiliate and partner campaigns, where appropriate
Responsibilities include:
Develop campaign strategies for admissions and lead generation.
Manage CPL, CPA, conversion rate, ROAS and overall acquisition cost.
Continuously optimize campaigns based on performance data.
Build lead-generation funnels from awareness to application and enrollment.
Coordinate with the admissions team to improve lead quality and conversion.
Establish attribution models to identify the actual contribution of different digital channels.
Prepare daily, weekly and monthly performance dashboards.
3. SEO & Organic Growth
Own the university's complete SEO strategy.
Develop technical, on-page and off-page SEO programs.
Improve rankings for university, course, location and admission-related keywords.
Develop SEO strategies for Hyderabad and other target markets.
Manage keyword research, competitor analysis and content optimization.
Improve organic traffic, organic leads and organic applications.
Work with web developers to address technical SEO issues.
Develop strategies for Google Discover, featured snippets and AI/search visibility where relevant.
4. Website & Landing Pages
Own the digital performance of the university website and admission landing pages.
Improve website UX, navigation and conversion rates.
Develop high-converting landing pages for individual programs and campaigns.
Implement and monitor CRO initiatives.
Ensure website content is accurate, current and optimized for SEO.
Work closely with IT/web development teams on website speed, mobile optimization, tracking and technical improvements.
Establish proper GA4, Google Tag Manager, Search Console and conversion tracking.
5. Social Media Management
Lead the university's social media strategy across:
YouTube
X/Twitter
Other relevant emerging platforms
Responsibilities:
Develop monthly and annual social media strategies.
Build the university's digital brand and reputation.
Create content calendars and campaign themes.
Increase engagement, reach and follower quality.
Develop student-centric content.
Promote campus life, academics, placements, research, faculty, achievements, events and alumni stories.
Develop reels, short-form videos, testimonials and influencer-led content.
Manage social media campaigns for admissions and brand building.
6. Content Marketing
Build a comprehensive digital content strategy.
Lead blogs, articles, videos, infographics, ebooks, webinars and student stories.
Develop content around courses, careers, admissions, placements, campus life and student experiences.
Create content specifically for search and lead generation.
Work with internal academic and subject-matter experts to create authoritative content.
Use AI-assisted content tools while maintaining quality, originality and institutional credibility.
7. YouTube & Video Marketing
Develop the university's YouTube growth strategy.
Plan long-form and short-form video content.
Develop faculty interviews, student testimonials, campus videos, course explainers and placement stories.
Improve YouTube SEO, CTR, watch time, retention and subscriber growth.
Run YouTube advertising campaigns.
Build a strong video content ecosystem for admissions and brand building.
8. CRM, Marketing Automation & Lead Nurturing
Own the digital lead-nurturing strategy in coordination with admissions.
Integrate digital campaigns with CRM systems.
Develop automated communication journeys through:
SMS
Push notifications
Remarketing
Segment leads based on course, geography, engagement and stage in the admissions funnel.
Develop lead scoring and qualification models.
Improve lead-to-application and application-to-enrollment conversion rates.
Monitor the complete student acquisition funnel.
9. Analytics & Marketing Intelligence
Establish a robust digital analytics framework covering:
Traffic Leads Qualified Leads Applications Admissions Enrollments
Own GA4 and marketing analytics.
Develop executive dashboards using tools such as Looker Studio, Power BI or equivalent platforms.
Track channel-level performance.
Analyze CAC, CPL, CPA, conversion rate, ROAS and enrollment contribution.
Identify high-performing geographies, programs, audiences and channels.
Develop predictive and data-driven marketing strategies.
Present actionable insights to senior management.
10. Online Reputation Management
Monitor the university's online reputation.
Track Google reviews, social media sentiment and online discussions.
Develop reputation management strategies.
Coordinate with relevant university departments to address genuine student concerns.
Promote positive student, faculty, alumni and institutional stories.
Establish a crisis communication process for digital channels.
11. Influencer & Digital Partnerships
Identify relevant education influencers, creators and digital communities.
Develop influencer marketing campaigns.
Build partnerships with educational platforms and digital publishers.
Measure influencer campaigns based on reach, engagement and admissions contribution.
Develop student ambassador and alumni digital advocacy programs.
12. AI & Emerging Digital Technologies
The Head – Digital Marketing should actively explore the use of AI in:
Marketing automation
Content creation
Personalization
Lead scoring
Predictive analytics
Chatbots
Student communication
SEO
Creative development
Campaign optimization
Competitive intelligence
The candidate should be capable of identifying practical AI applications that improve marketing efficiency, lead quality and enrollment conversion.
Team Leadership
The candidate will build and lead a high-performance digital marketing team comprising, as required:
Performance Marketing
SEO
Social Media
Content
Graphic Design
Video Production
Website/CRO
CRM/Marketing Automation
Analytics
Digital Communications
Responsibilities include:
Hiring and developing digital talent.
Setting individual and team KPIs.
Managing internal teams and agencies.
Establishing processes and SOPs.
Conducting performance reviews.
Building a culture of experimentation and data-driven decision-making.
Agency & Vendor Management
Manage digital marketing agencies and specialized vendors.
Evaluate agency performance against agreed KPIs.
Ensure efficient utilization of digital marketing budgets.
Manage negotiations, contracts and deliverables.
Bring appropriate functions in-house where strategically beneficial.
Ensure transparency in campaign reporting and media spends.
Key Performance Indicators
The Head – Digital Marketing will be evaluated on measurable outcomes such as:
Qualified admissions leads
Cost per qualified lead
Applications generated
Application conversion rate
Enrollment conversion rate
Cost per acquisition
Digital marketing ROI / ROAS
Organic traffic growth
Organic lead growth
Website conversion rate
Social media engagement and reach
YouTube growth and engagement
Brand search volume
Digital share of voice
Lead quality
Marketing-attributed enrollments
Candidate Profile
Required Experience
15+ years of overall experience in digital marketing.
At least 5+ years in a senior leadership / Head / Director / VP-level digital marketing role preferred.
Technical Expertise
Strong knowledge of:
Google Ads
Meta Ads
YouTube Ads
LinkedIn Ads
SEO
SEM
GA4
Google Tag Manager
Google Search Console
CRM
Marketing automation
WhatsApp marketing
Email marketing
Social media
Content marketing
CRO
Web analytics
Power BI / Looker Studio
Attribution and funnel analytics
AI marketing tools
Educational Qualification
MBA / PGDM in Marketing, Digital Marketing, Business Management or related discipline preferred.
Bachelor's degree in any relevant discipline.
Additional certifications in Google Ads, Analytics, Meta, SEO, CRM or digital marketing are desirable.
Personal Attributes
The successful candidate should be:
Highly strategic but comfortable being hands-on.
Data-driven and commercially focused.
Strong in leadership and team building.
Creative and customer-centric.
Excellent at stakeholder management.
Comfortable working with senior university leadership.
Strong in communication and presentation.
Fast in decision-making and execution.
Comfortable managing multiple campaigns simultaneously.
Passionate about technology, AI and digital transformation.
First 90-Day Expectations
Within the first 90 days, the candidate should:
Conduct a complete audit of KL University's digital ecosystem.
Audit SEO, website, social media, paid media, CRM and analytics.
Review the existing admissions funnel.
Identify major leakages from lead application enrollment.
Establish a unified digital marketing dashboard.
Review agency and vendor performance.
Develop a 12-month digital marketing strategy.
Establish channel-wise budgets and KPIs.
Launch quick-win performance marketing and CRO initiatives.
Build a roadmap for AI-powered marketing automation and personalization.
Overall Mandate
The Head – Digital Marketing will be accountable for making KL University Hyderabad a digitally dominant higher-education brand and for building a measurable digital acquisition engine that contributes directly to admissions, enrollment, brand equity and student engagement.
The role is therefore not limited to social media or advertising. It covers the entire digital marketing ecosystem — strategy, performance marketing, SEO, website, content, social media, video, CRM, automation, analytics, reputation management, AI, agencies, technology and admissions conversion
Sourced from naukri
Skills
About K L University
K L University
Education & Training
375
employees
1980
46 years old
Vijayawada
India
₹7.8L PA avg
Avg at K L University
About
Industries
Employee ratings
0 reviews
Employees rate it well for
Find them on