Head Digital Marketing
Blue Lounge Spa And Wellness Center · Chennai · onsite · Posted 63d ago
About a minute. You'll make an account on the way through.
About this role
Role & responsibilities
1. Develop and execute the overall digital marketing strategy aligned with business objectives, customer acquisition and revenue growth.
2. Plan, execute and optimize SEO strategies to improve organic visibility, keyword rankings, website traffic and qualified leads.
3. Manage local SEO and improve branch-wise visibility across Google Search and Google Maps.
4. Plan, execute and optimize paid advertising campaigns to generate qualified leads and improve ROI.
5. Manage and optimize the company website to improve SEO, user experience, performance, lead generation and online conversion.
6. Develop and execute social media strategies to increase brand awareness, engagement, customer acquisition and business growth.
7. Develop SEO-friendly content strategies and coordinate with content and creative teams for websites, blogs, social media and campaigns.
8. Track and analyze website, campaign and customer data to identify growth opportunities and improve marketing performance.
9. Manage online reputation, customer reviews and digital brand presence across Google and other relevant platforms.
10. Lead, manage and develop the digital marketing team by setting KPIs, allocating responsibilities, reviewing performance and providing training.
Sourced from naukri