Head Digital Marketing

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies across Social Media, PPC, Google Ads, Meta Ads, and Media Buying.
• Lead and manage performance marketing campaigns for international clients, ensuring effective budget utilization and strong ROI.
• Plan, launch, monitor, and optimize Google Ads and Meta Ads campaigns across multiple international markets.
• Develop and implement social media strategies focused on brand awareness, engagement, lead generation, and conversions.
• Oversee media buying activities, including audience targeting, budget allocation, campaign optimization, and conversion tracking.
• Analyze campaign performance and prepare regular reports with actionable insights and recommendations.
• Work closely with creative, content, sales, and development teams to execute integrated digital marketing campaigns.
• Manage client communication and provide strategic recommendations based on campaign performance and business objectives.
• Stay updated with the latest digital advertising trends, platform updates, tools, and industry best practices.
• Experience in Programmatic Media Buying will be considered an added advantage.

Required Skills & Qualifications:

• Minimum 3+ years of professional experience in Digital Marketing, Performance Marketing, or a related field.
• Proven experience working with international clients is mandatory.
• Strong hands-on expertise in Google Ads, Meta Ads, PPC, Social Media Marketing, and Media Buying.
• Strong understanding of campaign planning, audience segmentation, remarketing, conversion optimization, and performance analytics.
• Demonstrated ability to manage advertising budgets and optimize campaigns based on performance data.
• Strong analytical, strategic, leadership, and client communication skills.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.
• Knowledge or experience in Programmatic Buying is a plus.