Head Digital Marketing - Analytical Instruments

A. Responsibilities & Deliverables (list 4-5 key responsibilities / deliverables of the role):

1. Driving the marketing team for all marketing activities of the Organization

2. Preparing and executing the annual marketing plan Print | Digital | Social Media | Events

3. Preparing and managing marketing collaterals – Product Guides | Corporate Brochures | Application Newsletters |

4. Social Media Marketing – Content creation; Posts and Re-posts

5. Running Electronic Data Mailers (EDMs)

6. Product promotion plan and market research / analysis

7. Field Marketing, branding and strategy

8. Event management (Exhibitions, Road Shows, Product Launches, Seminars & Webinars)

9. Running product marketing campaigns

10. Database management

11. Website management

12. Lead generation and qualification

13. Analyzing and reporting marketing analytics metrics

14. Aware of various AI tools & coordinate with the marketing team to utilize where AI can improve content creation, automation, and analytics for marketing activities

B. General Success Behaviours:

1. Accountability: Takes ownership of tasks and responsibilities.

2. Collaboration & Teamwork: Works effectively with others across teams and departments.

3. Communication: Communicates clearly, effectively and professionally.

4. Customer & Stakeholder Focus: Understands the internal and external customer needs.

5. Integrity & Ethics: Acts honestly, maintains confidentiality and upholds company values.

6. Results Orientation: Works proactively, manages time to meet deadlines and priorities.

7. Professionalism: Upholds professional standards and represents the organisation positively.

8. Organizational Awareness: Keeps updated on the organization’s goals and industry trends.

C. Any specific skills/knowledge required for this position:

1. Leadership and managerial capability to manage, develop, and mentor the marketing team

2. Creativity

3. Good verbal and written communication skills

4. Planning & organising skills

5. Effective time management and multi-tasking

6. Good presentation and reporting skills