Head - Digital Marketing - Airport Retail/Duty Free

We're Hiring: Head - Digital Marketing (Airport Retail & Duty Free)

Location: Mumbai

Experience: 12 - 15+ Years

Industry: Airport Retail - Duty Free - Luxury Retail - Travel Retail - Aviation - Consumer Brands

A leading airport retail and duty-free organization is looking for a dynamic Head - Digital Marketing to lead its digital transformation journey and drive omnichannel growth across customer acquisition, engagement, digital commerce, and loyalty.

This strategic leadership role will be responsible for building a world-class digital ecosystem that enhances the traveller experience while delivering measurable commercial outcomes.

Key Responsibilities:

Digital Strategy & Growth:

- Develop and execute the overall digital marketing strategy aligned with business objectives.

- Drive digital revenue through customer acquisition, engagement, and conversion across airport retail channels.

- Lead annual digital planning, budgeting, and ROI optimization.

Performance Marketing:

- Manage high-impact campaigns across Google, Meta, YouTube, LinkedIn, Programmatic, and travel platforms.

- Optimize performance using ROAS, CAC, conversion rate, and customer acquisition metrics.

- Lead agency and media partner relationships.

Digital Commerce & Omnichannel:

- Drive digital sales through Pre-Book, Reserve & Collect, and omnichannel retail initiatives.

- Integrate online campaigns with in-store promotions and airport activations.

Customer Data & CRM:

- Build first-party customer data capabilities and segmentation strategies.

- Leverage AI-driven personalization and marketing automation.

- Drive CRM, loyalty, email, WhatsApp, SMS, and app engagement campaigns to improve retention and customer lifetime value.

Retail Media & Brand Partnerships:

- Develop retail media monetization strategies by selling digital inventory to premium and luxury brands.

- Collaborate with airport operators, airlines, tourism boards, and global brand partners for integrated campaigns.

Website, Analytics & Innovation:

- Own website performance, SEO, UX, conversion optimization, and digital analytics.

- Utilize GA4, Power BI/Tableau, A/B testing, and customer insights to improve business performance.

Leadership:

- Build and lead a high-performing digital marketing team.

- Manage agencies, creative partners, media buying partners, and technology vendors.

Preferred Candidate Profile:

- MBA in Marketing, Digital Marketing, or Business Management.

- 12 - 15+ years of digital marketing experience, including 5+ years in a leadership role.

- Strong experience in Performance Marketing, CRM, Digital Commerce, Customer Data Platforms (CDP), Marketing Automation, and Analytics.

- Experience in Airport Retail, Duty Free, Luxury Retail, Travel, Aviation, Hospitality, Consumer Brands, or leading Digital/Marketing Agencies servicing these sectors