Head - Digital Business - IIT/IIM/XLRI/MDI/ISB

Job Desctiption :

- Own full P&L for the geography, setting aggressive revenue, margin and CAC/LTV targets.

- Craft and execute a holistic growth strategy across D2C, marketplaces, offline and emerging channels.

- Forecast demand and manage end-to-end inventory, ensuring - 2 % stock-out and - 4 % ageing stock.

- Define product-market fit; localize hero SKUs, craft new- product roadmaps, and sunset low ROI lines.

- Collaborate with R&D to adapt formulations for regional regulations and sensorial preferences.

- Orchestrate 360-marketing-performance, influencer, CRM, PR-allocating budgets for max ROAS.

- Establish data pipelines and dashboards; track cohorts, repeat rates, marketplace rankings in real time.

- Negotiate with 3PLs, payment partners and duty consultants to optimize landed costs and SLAs.

- Recruit, mentor and performance-manage cross-functional teams (growth,ops, CS, retail, trade).

- Champion customer obsession; mine VOC insights to feed product updates and CX enhancements.

- Drive strategic partnerships-wellness chains, tourism boards, Ayurveda clinics-to amplify reach.

- Ensure legal and tax compliance, including cosmetics claims, import duties and GDPR-like mandates.

- Present quarterly business reviews to Global Leadership, highlighting wins, risks and next bets.

- Deploy test-and-learn culture; run A/Bs on funnels, creatives, bundles, and pricing levers.

- Set up disaster-recovery and continuity plans for supply, logistics, ads and key seller accounts.

- Benchmark competition; deliver actionable intel on pricing, share-of-voice and shelf velocity.

- Act as the brand's cultural ambassador, embodying its ethos while driving high performance execution.

Qualifications

- Tier 1 colleges only IITs, IIMs, XLRI, MDI, ISB etc. (Must Have)

- 5 to 10 years of relevant work experience in FMCG Industry (Must have)

- Hands on with Performance Marketing, Media Buying, Digital Marketing skills (Must Have)

- Excellent communication and interpersonal skills (verbal and written)

- Strong analytical, data and problem-solving skills, with the ability to use the information for reporting

- Drive and manage own tasks effectively; work independently and be an effective contributor to the team

- Meticulous attention to detail and follow through

- Extremely organised with superior time management skills Ability to multi-task and prioritise undertight schedules while maintaining production of highquality work

- Self-accountability to follow-through with proper consistent updates to stake holders Proficiency withproject-based tools such as Word, Excel, Project and PowerPoint