Head - Demand Generation

About the company:

We are working with an AI-native creative technology company helping some of the world's largest consumer brands produce better-performing e-commerce and advertising assets, faster and at a lower cost than traditional agencies.

They're now looking for someone who builds their demand engine from the ground up - figuring out what works, making it repeatable, and scaling it into a predictable pipeline machine.

What you'll do:

- Build the demand generation strategy across the channels you believe will drive the highest-quality pipeline.

- Own campaigns end-to-end from messaging and creative to launch, measurement, optimisation, and conversion.

- Build the measurement, attribution, and tracking infrastructure to understand what's working and where the funnel is leaking.

- Create campaigns capable of generating $1M+ in qualified pipeline every quarter.

- Work closely with content, design, sales, and account management to turn product value into demand.

- Build reporting that gives real-time visibility into funnel performance.

- Stay close to prospects and customers by joining sales and customer calls and understanding their needs firsthand.

- Start hands-on, build the playbook, and grow the team as you prove what works.

Requirements to make the cut:

- 9 - 14 years of experience in B2B demand generation.

- Proven ownership of $3M+ annual qualified pipeline; $5M+ is a strong plus.

- Someone who can clearly articulate how that pipeline was generated (think channels, spend, conversion, ACV, the whole picture).

- Hands-on experience running one or more demand channels - content, events, paid media, outbound, etc.

- Strong understanding of modern demand generation tools including HubSpot, G2, Ahrefs, Figma/Framer and more.

- Experience selling to US CPG / consumer brands is a big plus.

- Experience building and leading a team is a plus.

Who you are:

- Comfortable figuring out what works when there isn't a playbook yet.

- Think in terms of pipeline, conversion, CAC and economics, not vanity metrics.

- Move between strategy and execution without needing six layers of people in between.

- Have strong creative instincts and know that great demand generation starts with great messaging.

- Deeply curious about customers and willing to get into the weeds to understand what makes them buy.

Brownie Points:

- You've sold into US CPG brands, built a demand engine from scratch, or have scaled a B2B company from early traction into a repeatable pipeline machine.