Head Creator Growth, New Age Brands

About Godrej Industries Group

At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries.

www.godrejindustries.com/

About Godrej Consumer Products Limited (GCPL)

Godrej Consumer Products Limited has been a winner in Indian business - $1.7B global sales with $14B market cap. We are present across multiple home and personal care categories with a vision to implement a radical new approach global in scope, ruthlessly focused, consumer obsessed, digitally driven and willing to take big bets at high speed.

www.godrejcp.com/

Brand: Muuchstac

Muuchstac is a fast growing male grooming brand, currently among the top two in online men's facewash and top three overall. The brand was acquired by GCPL in November 2025.

The Indian facewash market, estimated at 6,000 - 7,000 crore, is growing at 15 to 20% per annum, driven by rising awareness of skincare and an ongoing shift from soaps to more specialized cleansing formats. Within this, the men's facewash category, valued at about 1,000 crore, is growing at over 25% annually, making it one of the fastest-growing segments in personal care. The upgradation trend from soaps to facewash, supported by higher disposable incomes and changing grooming preferences, is expected to sustain strong momentum in the coming years. This acquisition marks a strategic step in GCPL's journey to strengthen its Personal Care portfolio and expand its footprint in high-growth, high-margin categories.

Muuchstac has a distinctive position in the men's skincare space through its digital-first approach and unique influencer-led marketing model. The brand has demonstrated scalability in digital channels and holds significant potential for offline expansion, where penetration remains low, but opportunities are large. GCPL is now leveraging its pan-India distribution network, category expertise, and innovation capabilities to accelerate Muuchstac's next phase of growth.

New Age Portfolio of GCPL

GCPL India has a strong presence in personal care across Hair Colour (GERC), Antiperspirants (Bloq), Bodywash (Cinthol), Fragrance (Park Avenue, KS) & Sexual Wellness (Kamasutra), all of which are fast growing led by category headroom. GCPL India has a strong home care portfolio too, with several fast growing segments led by strong category fundamentals & market disruption by GCPL Liquid Detergents (Fab), Air fresheners (Aer Pocket), etc.

All these portfolios require new age front-end skills in terms of digital marketing & e-commerce channel management, entrepreneurial leadership with agile decision making & a rapid experimentation mindset.

About the Role

We're looking for someone to lead the Influencer Marketing charter end-to-end — scouting and evaluating the right creators, finalizing collaborations, and running them from start to finish.

This will be for the Muuchstac brand to start with.

In the future, this role may also provide the incumbent with the opportunity to run content creation for Muuchstac, and also work on a similar mandate for any of the aforementioned new age brands (and more) and also support some of GCPL’s global brands.

What will you do?

You will lead a team of professionals who own the creator backbone for GCPL. The agenda for you and your team would involve the following:

• Define the creator strategy for mothership brands beyond Muuchstac; continuously refine the creator strategy for Muuchstac
• Build and lead the scouting engine that sources and evaluates the right male and female creators, models, and rising talent across Instagram, YouTube, and whatever platform matters next — before your competitors have heard of them.
• Own the deal from shortlist to signed collaboration — negotiate terms, deliverables, timelines, and budgets, and make sure every agreement is airtight before a single piece of content goes live.
• Build creator relationships that outlast a single campaign. The best influencer marketers aren't vendors managers - they're the person creators want to work with again.
• Build, coach, and lead a team of scouts and coordinators. Set the standards, run the systems, and make the team good enough that they don't need you in every decision.
• Build the database, the evaluation frameworks, and the reporting that let Muuchstac make creator decisions on data, not vibes - and track what a collaboration actually delivered.
• Sit close enough to trends, platforms, and culture that you're briefing the brand team on what's next, not asking them what to do.

Who are we looking for?

• This role is built for someone who has hustle as a default setting and is experienced enough to lead without hand-holding.
• You've either led a small team before, or you've clearly been the person a team leaned on.
• You are someone who can hold a negotiation, write a sharp brief, and switch between spreadsheets and creativity in the same hour.

What this role can become?

This job description is a starting point, not a ceiling. Muuchstac is a startup inside Godrej Consumer Products, which means the org chart is still being written — and the person who takes this role will have a real hand in writing their own part of it.

Run this well, and this isn't just an influencer marketing job. It's a founder-in-residence track — the kind of role where the scope, the team, and the title all grow with what you build. We're not looking for someone to fill a seat. We're looking for someone to expand what the seat means.

The role can become whatever you make of it.

Education

MBA from reputed Institute.

Experience

• Experience in field sales in reputed FMCG businesses OR in digital marketing in digital/new-age consumer businesses
• Experience in leading large teams in complex situations

Benefits

Be an equal parent

Childcare benefits for the birthing parent, commissioning parent (in case of surrogacy) or adoptive parent, and their partners

• 6 months of paid leave for primary caregivers, flexible work options on return for primary caregivers
• 2 months paid leave for secondary caregivers
• Caregiver travel for primary caregivers to bring a caregiver and children under a year old, on work travel

Coverage for childbirth and fertility treatment

No place for discrimination at Godrej

Gender-neutral anti-harassment policy

Same sex partner benefits at par with married spouses

Coverage for gender reassignment surgery and hormone replacement therapy

Community partnerships and advocacy

Persons with Disability (PwD) care

We are selfish about your wellness

Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options

Elder care for those who might need to extend support to senior family members

Preventative healthcare support

Outpatient Department (OPD) coverage, including vaccinations, dental, vision, etc.

Uncapped sick leave

Flexible work options, including remote working and part-time work

Mental wellness and self-care programmes, resources and counselling

Celebrating wins, the Godrej Way

Structured recognition platforms for individual, team and business-level achievements

Digital and offline instant recognition platforms

An inclusive Godrej

Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. It’s not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.

We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.

If this sounds like a role for you, apply now!

We look forward to meeting you.