Head Content & Social Media
Della Townships · Mumbai · onsite · Posted 48d ago
Not disclosed7–10 yrsfulltimeSourced from
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About this role
Job Description
Designation: Head –Content & Social Media
Role Summary
Della Townships is seeking a strategic, visionary, and high-impact Head Content & Social Media to own the brand's digital ecosystem, narrative architecture, and social media presence across all luxury real estate, lifestyle, and township projects. This leadership role involves translating Della's design-led, luxury living vision into digital brand positioning, storytelling campaigns, and online communities.
Key Responsibilities
Candidate Profile
Bachelor's or Master's degree in Mass Communication, Journalism, Marketing, or Business Administration.
Minimum Job Experience
7-10 Years
Reporting To
CMD
Travel
Yes
Designation: Head –Content & Social Media
Role Summary
Della Townships is seeking a strategic, visionary, and high-impact Head Content & Social Media to own the brand's digital ecosystem, narrative architecture, and social media presence across all luxury real estate, lifestyle, and township projects. This leadership role involves translating Della's design-led, luxury living vision into digital brand positioning, storytelling campaigns, and online communities.
Key Responsibilities
- Brand Narrative & Storytelling: Define and evolve Della Townships digital Tone of Voice (TOV), ensuring absolute visual and narrative alignment across luxury villas, smart integrated townships, and experiential lifestyle properties.
- Social Media Vision & Execution: Formulate and manage end-to-end multi-platform strategies across Instagram, LinkedIn, YouTube, Facebook, Pinterest, and emerging channels.
- Content Calendar & Campaign Strategy: Direct the editorial content pipeline, brand campaigns, launch events, project unveilings, and executive thought-leadership initiatives.
- Production & Creative Direction: Collaborate closely with creative copywriters, video production units, graphic designers, and photographers for high-end digital shoots and brand films.
- Influencer & PR Alliances: Partner with PR teams, luxury lifestyle creators, and UHNI/VVIP influencers to elevate reach, brand equity, and category share-of-voice.
- Performance Analytics & Optimization: Monitor channel engagement, reach, conversion content, video completion rates, and campaign ROI to continually refine content properties.
- Team Leadership & Stakeholder Management: Lead, mentor, and build in-house content managers, social media executives, and external creative/agency partners.
Candidate Profile
- Domain Focus: Proven background driving content for luxury real estate, high-end hospitality, premium lifestyle, or top-tier digital creative agencies.
- Leadership Skills: Track record of direct stakeholder management (including CMD alignment).
Bachelor's or Master's degree in Mass Communication, Journalism, Marketing, or Business Administration.
Minimum Job Experience
7-10 Years
Reporting To
CMD
Travel
Yes
Sourced from foundit
Skills
Storytelling CampaignsDigital Brand Positioningcreative directionperformance analyticsStakeholder Management