Head - Content & Influencer Marketing

About Ripple Links:

Ripple Links is an award-winning influencer marketing agency where creativity meets data-driven execution. We specialize in influencer-first strategies, collaborating with leading creators across fashion, food, entertainment, comedy, and beyond. From A-list celebrities to niche digital storytellers, we craft campaigns that break through the noise, spark conversations, and deliver measurable impact.

Why Youll Love This Role:

- Partner with some of the most influential brands and creators in India.

- Lead a high-energy, creative team that thrives on pushing boundaries.

- Enjoy the space to innovate, experiment, and set industry benchmarks.

What Youll Bring:

- Proven experience managing influencer marketing campaigns end-to-end.

- Strong leadership skills with the ability to inspire and guide a creative team.

- Exceptional written and verbal communication skills.

- A creative mind brimming with fresh ideas and innovative campaign concepts.

- Ability to thrive in a fast-paced, deadline-heavy environment.

- Up-to-date knowledge of social media trends, influencer culture, and emerging digital platforms.

Key Responsibilities:

Strategic Leadership:

- Build and execute compelling content and creative strategies for diverse brands across social media platforms.

- Lead the development of 360 influencer marketing campaigns from concept to execution.

- Collaborate with cross-functional teams (accounts, community, strategy) to align creative direction with client goals.

Creative Excellence:

- Craft high-impact copy, campaign narratives, and content calendars that resonate with varied audiences.

- Ensure all campaigns meet the highest creative and brand standards - with an eye on both performance and awards potential.

- Stay ahead of digital and social trends, ensuring campaigns are always fresh and culturally relevant.

Team & Process Management:

- Mentor and upskill the copy team, developing future creative leaders.

- Set and maintain a smooth, deadline-driven workflow for multiple ongoing campaigns.

- Be the go-to person for creative problem-solving, ensuring the team consistently delivers under tight timelines.

Required Skills & Qualifications:

- Minimum 4+ years of experience in digital media, content strategy, or influencer marketing.

- Strong portfolio of copywriting and campaign work for brands in the digital/social space.

- Excellent time management and organizational skills.

- Agile, adaptable, and comfortable working under pressure.