Head - Content & Digital Storytelling

Head – Content & Digital Storytelling.

We are seeking a strategic and creative professional to lead MICA's content vision, storytelling, and brand communication initiatives across digital and traditional platforms. The role will be responsible for building compelling narratives that strengthen MICA's brand presence, enhance stakeholder engagement, and amplify the voices of students, alumni, faculty, and industry partners.

Required Qualifications

• Bachelor's degree in Communications, Journalism, Marketing, Media, or a related field.

• Master's degree preferred.

Experience

• 8–12 years of experience in content strategy, digital marketing, brand communications, media, or higher education marketing.

• Experience in leading content teams and managing multi-channel content ecosystems.

Key Skills

• Content Strategy & Editorial Planning

• Brand Storytelling & Copywriting

• Social Media & Digital Marketing

• Community Building & Stakeholder Management

• Analytics & Performance Measurement

• Team Leadership & Project Management

Key Responsibilities

• Develop and manage a comprehensive content strategy and editorial calendar across digital and traditional channels.

• Ensure consistency in brand voice, messaging, and storytelling across all content touchpoints.

• Create audience-specific content for prospective students, current students, alumni, and industry stakeholders.

• Build and manage a Student Ambassador network to drive authentic, student-led content.

• Lead content creation across Instagram, LinkedIn, X, YouTube, and emerging platforms.

• Drive audience growth, engagement, and organic reach through innovative content initiatives.

• Monitor content performance and optimize strategies using analytics and insights.

• Collaborate with academic, admissions, alumni, placement, and student affairs teams to identify and amplify impactful stories.

• Lead and mentor content creators, writers, designers, videographers, and external agencies.

• Manage content production workflows, timelines, budgets, and quality standards.

Employment Type

• Regular, Full-Time

Last date to apply: 24th June, 2026