Head Circulation Survey- Print Media

Role & responsibilities

We are looking for an experienced Head Circulation Survey to lead circulation survey and market assessment activities across Rajasthan, Madhya Pradesh and Chhattisgarh. The role will be responsible for providing accurate market intelligence on newspaper circulation, distribution networks, market penetration and competitor presence to support circulation growth and business decisions.

Key Responsibilities

• Lead and manage circulation surveys across Rajasthan, MP and Chhattisgarh.
• Conduct market-wise assessment of newspaper circulation, distribution and market penetration.
• Map and evaluate distributors, dealers, agents, hawkers and retail networks.
• Conduct field surveys to verify circulation figures and identify gaps or discrepancies.
• Analyse competitor circulation, distribution strength and market presence.
• Identify new markets, untapped areas and opportunities for circulation expansion.
• Prepare detailed city, district and state-level circulation reports and MIS.
• Monitor circulation trends and provide regular insights to senior management.
• Manage and guide field survey teams and coordinate with external survey agencies, wherever required.
• Establish strong processes for data validation, accuracy and quality control.
• Work closely with Circulation, Sales and Regional teams to validate field findings and support corrective actions.
• Provide data-driven inputs for circulation planning, market expansion and distribution strategy.
• Travel extensively across the assigned territories to conduct and monitor surveys.

Preferred candidate profile

• 15+ years of overall experience, preferably in the newspaper/media industry.
• Strong hands-on experience in circulation surveys, circulation audits, market surveys or distribution research.
• Good understanding of the newspaper circulation and distribution ecosystem.
• Experience handling large geographical territories or multi-state operations.
• Strong knowledge of Rajasthan, Madhya Pradesh and Chhattisgarh markets will be preferred.