Head - Channel Engagement & Loyalty Program

We are seeking a seasoned professional to lead the design and execution of innovative loyalty and engagement programs for Dealers and Institutional Contractors.

Key Responsibilities:

- Develop and scale multi-tiered loyalty programs across channel partners.

- Drive digital-first engagement through mobile apps, portals, CRM, and analytics platforms.

- Design impactful quarterly and long-term incentive schemes to drive business growth and channel loyalty.

- Build strategic partnerships to deliver differentiated rewards, experiences, and benefits.

- Lead rewards fulfillment, experiential programs, and channel engagement initiatives.

- Track program effectiveness through KPIs, insights, and continuous optimization.

- Collaborate with Sales, Marketing, Digital, and IT teams to enhance partner experience and program adoption.

Ideal Profile:

- 10-14 years of experience in Loyalty Programs, Channel Marketing, Trade Marketing, CRM, Customer Engagement, or Partner Management.

- Strong expertise in dealer/distributor engagement and digital loyalty platforms.

- Proven track record of designing and scaling high-impact channel programs.

Interested candidates can connect directly or share their profiles for a confidential disc