Head - Business Development ( General Manufacturing & Maintenance IMEA)

Role Overview

The Business Development Manager – General Manufacturing (IMEA) will be responsible for driving profitable growth across the General Manufacturing segment in Turkey, India, and GCC markets. The role will focus on strengthening existing business, developing strategic growth platforms, and identifying new market opportunities across the region.

The incumbent will work closely with country sales teams, application engineering, marketing, and regional leadership to develop and execute growth strategies, build a robust project pipeline, and drive customer engagement through value-based and solution-oriented selling.

This position requires a strategic mindset, strong stakeholder management skills, and the ability to lead and influence cross-functional teams in a diverse, multicultural environment.

Key Responsibilities

Regional Business Growth & Market Development

• Drive sustainable and profitable growth across the General Manufacturing segment within the IMEA region (Turkey, India, and GCC).
• Develop and execute regional growth strategies aligned with business objectives and market priorities.
• Identify, prioritize, and develop new business opportunities, emerging markets, and strategic growth platforms.
• Expand market penetration within existing strategic accounts while driving replication of successful applications across the region.
• Build and manage a robust project pipeline, ensuring effective conversion of opportunities into commercial successes.

Strategic Account & Project Development

• Drive specification-in activities, product approvals, and customer qualifications to secure long-term business opportunities.
• Develop strong relationships with regional OEMs, end-users, consultants, EPCs, and channel partners.
• Support key customer projects from opportunity identification through commercialization.
• Facilitate cross-country sharing of best practices and successful customer applications.

Innovation & Market Intelligence

• Collaborate with customers to identify innovation opportunities and emerging industry trends.
• Work with Marketing and Technology teams to develop market-focused value propositions and growth initiatives.
• Conduct market assessments, competitive analysis, and customer mapping to identify new opportunities and market gaps.
• Provide strategic insights and recommendations to regional leadership based on market developments.

Cross-Functional Collaboration

• Partner closely with Sales, Marketing, Application Engineering, Product Management, and Supply Chain teams to achieve business objectives.
• Drive alignment between regional strategies and local country execution plans.
• Support regional business planning, forecasting, and strategic account reviews.

Leadership & Capability Development

• Lead, coach, and develop a high-performing regional team while fostering a culture of accountability, collaboration, and continuous improvement.
• Mentor country teams on strategic account development, project pipeline management, and specification selling.
• Drive capability-building initiatives across the region to strengthen commercial and technical competencies.
• Continuously improve business processes to enhance efficiency and eliminate duplication of effort.

Qualifications & Experience

Education

• Bachelor's Degree in Mechanical Engineering, Chemical Engineering, or a related discipline (B.E./B.Tech).
• MBA in Marketing or Business Management preferred.

Experience

• 12–15 years of experience in Industrial B2B businesses with exposure to:
• Strategic Business Development
• Key Account Management
• Regional Market Development
• Team Leadership and People Development
• Solution Selling and Project Business

Skills & Competencies

• Strong strategic thinking and business planning capabilities.
• Proven track record of delivering growth across multiple countries and markets.
• Experience working in multicultural and matrix organizations.
• Excellent stakeholder management and influencing skills.
• Strong commercial acumen with the ability to identify and capitalize on market opportunities.
• Effective communication, negotiation, and presentation skills.

Regional Exposure & Travel

• Demonstrated experience managing business across multiple countries within IMEA or similar regions.
• Willingness to travel extensively across Turkey, India, GCC, and other IMEA markets as required.