Head - BTL Marketing

1. Candidate Expectations
Candidate should have 10+ Yrs of experience in. Candidate Location: Anywhere in Mumbai
Skills - BTL Marketing, Outdoor Marketing, Branding, Promotions
2. Education and Certification
Qualification: Any Graduate
3. Detailed Job Description
We are looking for a seasoned Head of BTL Marketing to spearhead our offline brand initiatives in Navi Mumbai. The successful candidate will bring 10-18 years of experience in outdoor marketing, BTL campaigns, project launches, promotions, brand positioning, and event marketing. This role demands strategic vision, strong leadership, and a proven
ability to drive brand visibility and engagement across diverse offline channels.

Responsibilities

• Develop and execute a comprehensive BTL marketing strategy aligned with overallbrand objectives.
• Lead the planning, execution, and optimization of outdoor marketing campaignsacross multiple media formats.
• Oversee project launches and promotional activities, ensuring timely delivery andmeasurable impact.
• Coordinate event marketing initiatives, from concept to execution, to enhance brandpresence and customer engagement.
• Drive brand positioning efforts, collaborating with creative, media, and productteams to maintain a consistent brand narrative.
• Manage the BTL marketing budget, ensuring cost-effective allocation and ROImaximization.
• Build and mentor a high-performing BTL marketing team, fostering a culture ofinnovation and accountability.
• Analyze campaign performance data, generate insights, and recommend actionableimprovements.
• Collaborate with cross-functional stakeholders, including sales, product, and digitalteams, to integrate BTL efforts with broader marketing strategies.

Requirements

• 10 to 18 years of progressive experience in BTL marketing, outdoor marketing,and event marketing.
• Proven track record of managing large-scale project launches and promotionalcampaigns.
• Expertise in brand positioning and building brand equity through offline channels.
• Strong leadership and team management skills, with the ability to inspire anddevelop talent.
• Excellent strategic thinking, analytical, and problem-solving abilities.
• Effective communication and stakeholder management skills.
• Proficiency in budgeting, financial analysis, and performance measurement.