Head - Branding

Role & responsibilities

Own end-to-end brand strategy and positioning across all customer touchpoints, driving brand identity, visual merchandising standards, and marketing campaigns that build long-term customer loyalty.

Lead brand extensions, new collection launches, and collaborations that keep the brand culturally relevant and commercially competitive.

Partner closely with Merchandising, Sourcing, and Retail Operations to ensure every store and channel reflects a consistent brand experience.

Track brand health metrics awareness, perception, and customer sentiment to guide investment in advertising, PR, and digital presence.

Preferred candidate profile

Minimum 10 years of progressive experience in brand management or marketing, with significant exposure to fashion, apparel, or lifestyle retail.

A blend of strategic and creative thinking, backed by comfort with brand health metrics, campaign ROI, and data-driven decision-making.

Demonstrated track record of leading successful brand campaigns, collection launches, or brand repositioning initiatives in a multi-store or omnichannel retail environment.

MBA or postgraduate qualification in Marketing/Brand Management from a reputed institute is preferred.