Head Brand Marketing & PR

Job Description:

Job Title: Head Brand Marketing & PR
Reporting To: Founder & CMD / Leadership Team
Position Summary
Della Townships is seeking a strategic, high-energy Brand Marketing and Public Relations leader to drive integrated communication, brand equity, and event execution across our luxury township developments. Based in Mumbai, this role will own end-to-end brand strategy, performance marketing alignment, corporate PR, and the execution of grand launch events and calendar initiatives for Della Townships nationwide.
Key Responsibilities
1. Brand Strategy & Marketing Management
. Develop and execute global-standard brand positioning strategies for luxury integrated townships (spanning branded residences, villas, wellness hubs, and retail).
. Formulate 360-degree brand campaigns across print, digital, outdoor, and experiential touchpoints.
. Maintain absolute brand consistency, design ethos, and luxury storytelling across all collateral, lookbooks, and media assets.
. Partner closely with Performance Marketing and Lead Generation teams to convert brand recall into qualified real estate inquiries and site visits.
2. PR, Corporate Communications & Media Relations
. Lead nationwide PR strategy, positioning Della Townships as India's premier asset-light luxury township developer.
. Build and nurture direct relationships with Tier-1 real estate, business, lifestyle, and mainstream media outlets.
. Spearhead executive profiling, leadership speeches, press releases, media roundtables, and crisis communications.
. Drive organic media coverage, thought-leadership features, and industry award nominations.

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Job Expectations:

3. Event Conceptualization, Launch & Execution
. Own end-to-end PR, media coverage, and branding for flagship launch events, property unveilings, and milestone celebrations.
. Manage full event logistics from thematic framing, venue setup, and VIP guest communications to post-event press dissemination.
. Coordinate corporate calendar events, channel partner meets, HOD leadership gatherings, and investor showcases.
. Integrate luxury lifestyle elements including fashion lookbooks, thematic entertainment, and VIP appearances into signature launch experiences.

4. Social Media, Content & Agency Management
. Oversee organic social channels (LinkedIn, Instagram, YouTube) to showcase project updates, architectural design, and lifestyle offerings.
. Lead external PR agencies, creative boutiques, event production houses, and vendor teams to ensure high-ROI delivery.

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Minimum Qualification:

A Master's degree/MBA in Marketing, Brand Management, Communications, or Luxury Marketing will be preferred.

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Minimum Job Experience:

7-10 Years

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Reporting to:

CMD

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Travel:

Yes

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