Head - Brand Marketing - Healthy Snacking

Job Description:

We are looking for an experienced Head of Brand Marketing to lead the brand marketing function for a fast-growing D2C healthy snacking brand.

The role will be responsible for shaping brand strategy, driving consumer engagement, and strengthening the brand presence across relevant channels.

Key Responsibilities:

- Develop and execute the overall brand marketing strategy aligned with business objectives.

- Drive brand positioning, messaging, and communication across channels.

- Lead integrated marketing campaigns to build awareness, consideration, and consumer engagement.

- Identify consumer trends and market opportunities to strengthen brand growth.

- Work closely with creative, digital, product, sales, and other cross-functional teams.

- Manage marketing initiatives and ensure consistent brand communication.

- Track campaign performance and use insights to improve marketing effectiveness.

- Build and strengthen the brand presence across digital and other relevant consumer touchpoints.