Head - Brand & Corporate Communication - Consumer/Telecom/FMCG/Digital First Brands

Job Description: Head Brand & Corporate Communications

Location: Mumbai

Experience: 15 years

Industry Preference: Consumer, Telecom, FMCG, Digital-first brands

Reporting To: Chief Marketing Officer

Role Overview:

- We are seeking a dynamic and strategic Head Brand & Corporate Communications to lead brand strategy, corporate reputation, integrated communication, and external/internal messaging for one of Indias largest private sector banks.

- The ideal candidate will bring strong brand-building experience from high-impact consumer or telecom environments, with the ability to translate insight-led brand thinking into sustained visibility, trust, and customer engagement across retail and corporate audiences.

Key Responsibilities:

Brand Strategy & Leadership:

- Define and lead the banks overall brand identity, positioning, and architecture.

- Build long-term brand equity across retail, SME, wealth, and corporate banking segments.

- Drive consumer insights, competitive benchmarking, and brand health metrics.

Corporate Communications & Reputation Management:

- Own corporate narrative, thought leadership, and reputation-building initiatives.

- Manage media relations, PR strategy, crisis communication, and executive communication.

- Strengthen engagement with key external stakeholdersregulators, industry bodies, analysts, and partners.

Integrated Marketing & Campaign Management:

- Lead ATL, BTL, digital, and experiential brand campaigns with strong ROI orientation.

- Oversee creative development, media planning, agency management, and brand governance.

- Build content strategy across digital, social, owned media, and internal platforms.

Leadership, Governance & Collaboration:

- Manage a high-performing brand and communication team.

- Partner with product, digital, HR, CSR, investor relations, and CX teams for consistent messaging.

- Ensure compliance with regulatory and brand guidelines across customer touchpoints.

Candidate Profile:

- ~15 years of experience in brand management, communication, and marketing.

- Strong background from consumer, telecom, ecommerce, or FMCG companies with demonstrated ability to manage high-impact national brands.

- Proven ability to build emotional, insight-driven brands with strong customer resonance.