Head - Brand, Communications & Consumer Experience
Midas Fintech Solutions · Gurugram · onsite · Posted 44d ago
Undisclosed10–15 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
- Define and evolve ESTRIP''s brand positioning, architecture, voice and messaging.
- Lead communication strategy for all product launches including naming, positioning, claims hierarchy, storytelling and GTM communication.
- Own packaging communication including front/back-of-pack messaging, icons, usage instructions and sustainability claims.
- Develop integrated content strategy across website, social media, marketplaces, blogs, email and offline channels.
- Provide creative direction for campaigns, videos, photography, brochures, POSM, exhibitions and presentations.
- Own website storytelling, landing pages and overall digital brand experience.
- Build influencer, creator and ambassador programmes including UGC and affiliate initiatives.
- Lead PR, founder branding, media relations, award submissions and corporate communication.
- Drive customer education through how-to content, sustainability education and category awareness.
- Lead consumer research, competitor benchmarking and market insights.
- Plan and execute exhibitions, brand activations and corporate events.
- Manage creative, PR, influencer and production agencies while building an internal brand team.
- Collaborate closely with Growth, Sales, R&D, Product Development, Manufacturing and Customer Support.
- Operate with a founder''s mindset and continuously strengthen long-term brand equity.
- Bachelor''s/masters degree in marketing, Branding, Communications or related discipline.
- 10-15 years of experience in FMCG, D2C, lifestyle or consumer brands.
- Strong experience in brand strategy, content, packaging, PR and integrated marketing.
Sourced from naukri
Skills
StorytellingCustomer SupportPrBrandingmedia relationsbrand equityBrand StrategyContent StrategySocial MediaResearchPhotographyManufacturingBlogsSalesBrochuresEquityProduct DevelopmentBrand Positioning
About Midas Fintech Solutions
Midas Fintech Solutions
11-50
employees
Mumbai
US
About
Midas Fintech Solutions develops advanced technology for investments and trading, featuring a high-performance platform for algorithmic trading.
Industries
Financial ServicesFinTechTrading Platform
Employee ratings
2 reviews
2.1/ 5
Culture
1.7
Career growth
1.7
Work-life
2.4
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