Head: Brand, Communications & Consumer Experience (FMCG)

• Define and evolve ESTRIP's brand positioning, architecture, voice and messaging.
• Lead communication strategy for all product launches including naming, positioning, claims hierarchy, storytelling and GTM communication.
• Own packaging communication including front/back-of-pack messaging, icons, usage instructions and sustainability claims.
• Develop integrated content strategy across website, social media, marketplaces, blogs, email and offline channels.
• Provide creative direction for campaigns, videos, photography, brochures, POSM, exhibitions and presentations.
• Own website storytelling, landing pages and overall digital brand experience.
• Build influencer, creator and ambassador programmes including UGC and affiliate initiatives.
• Lead PR, founder branding, media relations, award submissions and corporate communication.
• Drive customer education through how-to content, sustainability education and category awareness.
• Lead consumer research, competitor benchmarking and market insights.
• Plan and execute exhibitions, brand activations and corporate events.
• Manage creative, PR, influencer and production agencies while building an internal brand team.
• Collaborate closely with Growth, Sales, R&D, Product Development, Manufacturing and Customer Support.
• Operate with a founder's mindset and continuously strengthen long-term brand equity.

Education :-

• Bachelor's/masters degree in marketing, Branding, Communications or related discipline.
• 10-15 years of experience in FMCG, D2C, lifestyle or consumer brands.
• Strong experience in brand strategy, content, packaging, PR and integrated marketing.
• Excellent storytelling, copywriting and stakeholder management skills.
• Experience managing agencies and cross-functional teams.
• Working knowledge of AI-enabled creative and productivity tools is desirable.
• FMCG, D2C, lifestyle or consumer brands, brand strategy, content, packaging, PR, integrated marketing, storytelling, stakeholder management, marketing, branding, sales, copywriting, content strategy, pr, media relations, customer support, product development, brand equity, social media