Head - Brand Communication & Marketing - Wire & Cable

Purpose:

The Brand Communication & Marketing Head is responsible for driving the overall brand identity, communication strategy, marketing campaigns, and on-ground activation initiatives. The role ensures consistent messaging, strong market presence, and demand creation through integrated ATL, BTL, and digital marketing plans across all channels.

Experience:

- Experience in Brand Management, Communication, Trade Marketing, or Integrated Marketing.

- Experience in wires & cables, electricals, or FMEG.

- Experience leading regional and state marketing teams and agencies.

Responsibilities:

- Develop and strengthen brand positioning and communication architecture.

- Lead ATL, BTL, and digital communication plans across all channels.

- Lead national and regional brand campaigns specifically ATL - BTL implementations.

- Support BD and Channel teams in influencer and loyalty program communication.

Technical Skills:

- Brand planning, digital marketing, content creation, trade marketing, ROI tracking.