Head - Admissions & Parent Engagement

Key Responsibilities:

Admissions Leadership:

- Lead the complete admissions experience - from inquiry, counselling, assessments, conversion, and enrolment, to onboarding.

- Develop and execute the annual Admission Strategy to meet enrolment targets across PYP, MYP, and DP.

- Design high-impact engagement journeys that communicate the value of the IB curriculum and school's unique educational proposition.

- Uphold world-class standards of responsiveness, empathy, and personalisation.

Data-Driven Enrolment Strategy:

- Leverage data analytics to track pipeline performance, monitor conversion metrics, segment audiences, and strengthen forecasting.

- Present weekly/quarterly dashboards to the School Director and Corporate Leadership with insights on enrolment performance, market trends, and competitor behaviour.

- Evaluate and refine marketing and outreach initiatives using data-led insights to optimise ROI.

Parent Engagement & Community Partnerships:

- Build strong, trust-based relationships with parents as key partners and evangelists in student growth and school success.

- Develop structured forums for parent engagement and voice - welcome orientations, partnership programmes, community events, coffee meet ups and parent advocacy initiatives such as parent clubs, interest groups etc.

- Manage escalations with composure, empathy, and timely resolution.

- Strengthen retention through proactive engagement and a seamless transition from admissions to lifelong community belonging.

Communication:

- Support the School Director in drafting, reviewing, and refining strategic communications to parents, staff, and external stakeholders.

- Ensure all parent-facing communication - circulars, policy updates, newsletters, advisories, onboarding materials, academic communications etc are accurate, polished, consistent, and aligned with school's tone, values, and brand guidelines.

- Serve as the official spokesperson during crises or sensitive situations, delivering clear, transparent, and timely communication.

- Handle media and press interactions with confidence - coordinate interviews, manage queries, prepare statements, and build media relationships.

Brand & Outreach Development:

- Collaborate with Marketing, Communications, and Academic teams to reinforce schools position as a leading global IB institution.

- Lead domestic and international outreach - school fairs, roadshows, events, corporate HR collaborations, relocation consultants, preschools, feeder schools, and global counsellor networks.

- Ensure all admissions communications embody the brands inclusive, global, and future-ready ethos.

Team & Process Excellence:

- Build, mentor, and lead a high-performing Admissions and Parent Engagement team grounded in empathy, service excellence, and accountability.

- Set clear KPIs and implement structured performance reviews, coaching sessions, and capability-building workshops.

- Enhance operational systems - CRM adoption, SOP enhancements, compliance standards, and digital transformation.

- Drive innovative approaches to streamline processes and elevate family experience.

Core Competencies & Skills:

- Proven leadership in client relationship roles - preferred backgrounds include premium hospitality, aviation, corporate service, luxury retail, or international education admissions.

- Outstanding communication, presentation, and interpersonal skills; confidence in engaging with high-profile stakeholders.

- Strong EQ with a culturally sensitive and service-oriented approach.

- Proficiency in CRM systems and data-driven decision-making.

- Collaborative leadership, resource planning, and multi-project management capability.

- Strategic thinking balanced with hands-on operational execution.