Head Admissions And Marketing

Key Responsibilities

Admissions Strategy & Enrollment

• Develop and implement the annual admissions and enrollment strategy aligned with university objectives.
• Set admission targets across programs, geographies, student segments, and recruitment channels.
• Monitor the complete admissions funnel from enquiry and lead generation to application, offer, fee payment, and enrollment.
• Develop strategies to improve lead-to-application and application-to-enrollment conversion.
• Identify opportunities to expand recruitment into new cities, states, and student segments.
• Work closely with academic and administrative teams to ensure a smooth admissions experience.

Outreach & Student Recruitment

• Lead school, college, institutional, corporate, and community outreach initiatives.
• Build relationships with schools, junior colleges, coaching institutes, education consultants, and other relevant institutions.
• Plan and execute school visits, career fairs, education fairs, seminars, open houses, campus visits, webinars, and other student engagement activities.
• Develop regional outreach strategies based on program portfolio and student demographics.
• Strengthen the university's visibility and engagement among prospective students, parents, counsellors, and educators.

Team Leadership

• Lead and manage the admissions, outreach, counselling, and tele-calling teams.
• Define team targets, KPIs, territories, and performance expectations.
• Recruit, train, mentor, and develop admissions and outreach personnel.
• Establish effective processes for lead allocation, follow-up, counselling, conversion, and reporting.
• Conduct regular performance reviews and implement corrective actions where required.

Channel & Partnership Management

• Develop and manage relationships with education consultants, admission partners, schools, colleges, and other recruitment channels.
• Establish channel policies, performance metrics, and engagement processes.
• Evaluate channel performance and optimize the partner network based on quality and enrollment outcomes.
• Ensure adherence to university policies and applicable regulatory requirements.

Marketing & Lead Generation

• Work closely with the marketing and digital teams to develop student acquisition campaigns.
• Provide inputs on target audiences, geographies, programs, messaging, and campaign requirements.
• Monitor lead quality and campaign performance.
• Use CRM and admissions analytics to track and improve recruitment performance.

Data, Analytics & Reporting

• Maintain accurate admissions dashboards and MIS reports.
• Track KPIs including leads, applications, counselling interactions, offers, fee payments, enrollments, conversion rates, source-wise performance, and cost of acquisition.
• Analyse trends and provide actionable insights to senior management.
• Prepare periodic admissions forecasts and management reports.

Student & Parent Engagement

• Ensure high-quality counselling and communication throughout the admission journey.
• Support the team in addressing student and parent queries regarding programs, eligibility, fees, scholarships, campus facilities, placements, and career opportunities.
• Ensure a professional and student-centric admissions experience.

Key Performance Indicators (KPIs)

• Admission and enrollment targets achieved
• Lead-to-application conversion
• Application-to-enrollment conversion
• Enquiry-to-enrollment conversion
• Quality and volume of leads generated
• Geographic expansion and outreach coverage
• School/college/institution partnerships
• Channel partner performance
• Admissions team productivity
• Cost per acquisition / cost per enrollment
• Student and parent engagement
• Accuracy and timeliness of admissions reporting

Candidate Profile

• Postgraduate degree/MBA in Marketing, Management, Education, or a related discipline preferred.
• 1015+ years of relevant experience, preferably in university admissions, student recruitment, education sales, outreach, or higher-education marketing.
• Demonstrated experience managing admissions or student recruitment teams.
• Strong understanding of the Indian higher-education admissions ecosystem.
• Experience managing multiple recruitment channels and geographic territories.
• Strong stakeholder-management, negotiation, communication, and leadership skills.
• Data-driven approach with the ability to use CRM/MIS systems for decision-making.
• Willingness to travel extensively for outreach and institutional engagement.

Preferred Experience

Candidates with experience in:

• University/college admissions
• Private/deemed university admissions
• Higher-education student recruitment
• School and institutional outreach
• Education consulting/channel management
• Admissions counselling
• Digital lead generation and CRM-driven admissions
• Multi-city or multi-state student recruitment