GTM Marketing Manager

Role & responsibilities

• Own the full outbound motion into the US market ICP definition, list building, enrichment, sequencing, reply handling and meeting hand-off.
• Operate Clay hands-on for enrichment, waterfall workflows and signal-based list building.
• Run multi-channel outbound across email (Instantly), LinkedIn Sales Navigator and phone calls.
• Build and maintain marketing and GTM automation in n8n or similar tools
• Own HubSpot as the system of record lifecycle stages, lead scoring, attribution, workflows and dashboards.
• Use Claude, ChatGPT and other LLMs for account research, personalization at scale and content production.
• Own SEO for the company website, plus GEO (Generative Engine Optimization) improving how often Tech.us is mentioned and cited by ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews.
• Set quarterly GTM goals and report pipeline generated, meetings booked, funnel conversion and cost per opportunity.
• Create outbound copy, landing pages, case studies and long-form content for the US audience.
• Build and coach a GTM team on a documented playbook.

Preferred candidate profile

• 10+ years in demand generation, account-based marketing, growth marketing or digital marketing.
• 8+ years in a leadership position managing other employees.
• Hands-on experience with Clay, HubSpot and an outbound sequencing platform (Instantly, Smartlead, Apollo or equivalent).
• Marketing automation / workflow automation experience — n8n or similar tools.
• Practical SEO experience and a working understanding of AI search visibility.
• Proven track record selling IT products and services into the US market, with specific deals and numbers.
• Excellent written and spoken English, confident in live conversations with US clients.
• Consultative selling ability — credible with US buyers on software delivery, offshore models and engagement structures.
• Resilience to sustain high-volume outbound activity.
• Willingness to work US-overlapping hours.
• Hands-on GEO or AI visibility tracking experience.
• Background at an IT services company selling offshore delivery into the US.