GTM Lead - DTC

About the Role Owner of Circle D2C business primarily Broadband LOB. To plan actions and roll out initiatives for

delivering Net Adds for the circle keeping in view the Gross adds & churn angle. Key Responsibilities

• Drive customer acquisition in Broadband businesses

ensuring base growth

• Drive quality of acquisition of new customers, managing

base and scaring revenue

• Drive Lead management at the circle level with close

coordination with the concerned stakeholders

• Lead the design of and execution of “go to market”

strategy for the entire product portfolio

• Drive the extraction & utilization of the broadband assets

through innovative approach

• Drive and direct the implementation of strategies for

ensuring sales force effectiveness

• Competition tracking and pricing
• Drive One airtel plan for Broadband channel

Skills Required  Strong analytical & quantitative skills

 Strong Presentation Skills  Teamwork and collaboration

 Strong in execution  Vision of benefit of the unit as a whole

Educational Qualification & Experience  MBA

Work Experience  Experience of 4-7 years in marketing &

distribution