GTM Lead - DTC

About the Role:

Owner of Circle D2C business primarily Broadband LOB.

To plan actions and roll out initiatives for delivering Net Adds for the circle keeping in view the Gross adds & churn angle.

Key Responsibilities:

• Drive customer acquisition in Broadband businesses ensuring base growth
• Drive quality of acquisition of new customers, managing base and scaring revenue
• Drive Lead management at the circle level with close coordination with the concerned stakeholders
• Lead the design of and execution of go to market strategy for the entire product portfolio
• Drive the extraction & utilization of the broadband assets through innovative approach
• Drive and direct the implementation of strategies for ensuring sales force effectiveness
• Competition tracking and pricing
• Drive One airtel plan for Broadband channel

Skills Required

• Strong analytical & quantitative skills
• Strong presentation skills
• Teamwork and collaboration
• Strong in execution
• Vision of benefit of the unit as a whole

Educational Qualification

• MBA