GTM & Growth Lead

Job Summary

Reports to: Chief of Staff North-star: Qualified Pipeline Lead-to-Demo Conversion

What You ll Own

• 1. Outbound Engine ICP list building, sequence design and optimisation, CRM hygiene, and working directly with sales on handoff and pipeline quality. You re not just setting up the system - you re iterating on it based on what s converting.
• 2. Paid Demand Gen LinkedIn Ads (primary), Google Ads (secondary). You ll work with an agency on execution but you own the brief, the outcomes, and the learning loop. If it s not working, you fix it - not the agency.
• 3. Organic Demand Gen SEO strategy and execution, website performance, non-paid pipeline channels. You ll decide what s worth building and in what order.
• 4. Brand Digital Presence How Shopflo shows up on LinkedIn, on Google, in inboxes. Messaging consistency, creative direction, channel hygiene. Not vanity metrics - everything ties back to pipeline.
• 5. Analytics Experimentation Own the numbers across all channels. Build reporting that actually drives decisions. Run experiments, kill what doesn t work, double down on what does.

What We re Looking For

Must-haves

• - 4-6 years in GTM, growth, or demand gen at a B2B SaaS, fintech, or similar environment
• - You ve built GTM processes from scratch - not inherited a playbook and run it
• - You ve owned pipeline outcomes - not task lists, not impressions
• - High agency. You don t wait for tight briefs. You move, then align.
• - Strong commercial instinct - you think in conversion rates, ICP fit, and pipeline quality
• - Comfortable managing vendors and agencies without losing accountability
• - Hands-on with the stack: CRM, sequencing tools, LinkedIn Ads, Google Ads, SEO basics, analytics

Nice-to-haves

• - Prior exposure to fintech, payments, D2C/retail SaaS, or developer tools
• - Experience in an early-stage or high-growth environment
• - You ve personally shipped something that drove revenue - a sequence that booked meetings, a page that ranked, a channel that compounded

What You ll Get

• - Direct access to the Chief of Staff and real ownership - not a layer removed from decisions
• - Budget and autonomy to experiment
• - The scale and stability of Pine Labs with the pace of a product team
• - Competitive salary.