GTM Engineer

The GTM Engineer owns the architecture and health of Quisitive's marketing execution engine: the platforms, integrations, automation logic, and data models that turn GTM strategy into a repeatable, scalable flywheel. This role goes beyond configuring out-of-the-box marketing automation features - it requires connecting systems together via APIs, custom connectors, and webhook-based integrations; building custom workflows and automations (e.g., using Power Automate); and building and managing AI-driven agents that extend what the platforms can do natively. "Agentic workflows" here means creating agents using low-code tools like Copilot Studio, orchestrating workflows within ZoomInfo Marketing, and building other automations using Power Platform, Zapier, or similar solutions, rather than custom-coded, general-purpose AI development. This is a systems-thinking and integration-building role, not a data-engineering one: it does not require Python, SQL, or Clay-style scripting. What it does require is curiosity - the instinct to ask "why does this work this way" and "where will this break at 10x volume," and the technical range to actually go build the fix.

Qualifications

Required

• 5+ years in marketing operations/RevOps with a focus on systems and automation architecture, not just execution
• Hands-on experience building workflows/automations in Power Automate (or similar), including the use of custom connectors and webhook-based integrations to connect systems that don't natively talk to each other
• Experience connecting systems via APIs, custom connectors, or webhooks (native or custom-built) - beyond just using pre-built, out-of-the-box integrations
• Experience building AI agents using low-code tools such as Copilot Studio, and orchestrating automated workflows across platforms like ZoomInfo Marketing, Power Platform, Zapier, or similar solutions
• Demonstrated experience designing - not just running - impactful B2B lead scoring, segmentation models, and trigger-based workflows
• Strong systems-thinking mindset: comfortable questioning why a process works the way it does, and identifying where it will break at scale
• Experience with CRM/marketing automation integrations and platform migrations

Preferred

• Dynamics 365 Marketing (Customer Insights Journeys), Dynamics 365 CRM
• Power BI or similar reporting/BI tools
• Account based marketing systems such as 6Sense or ZoomInfo Marketing
• Experience leading a platform migration or stack consolidation
• Familiarity with the broader Microsoft Power Platform (Power Automate, Power Apps, Copilot Studio), plus Zapier or similar workflow automation tools

Not Required

• Python, SQL, Clay, or general-purpose software development - this role is about systems integration, workflow/agent building, and architecture thinking, not data engineering

Success Metrics

• Automation maturity (% of campaigns running on triggers/agents vs. manual builds)
• Pipeline contribution from automated programs
• Number and business impact of systems successfully integrated via API/workflow automation
• Attribution accuracy and reporting reliability
• Reduction in manual processes across the team