Growth Strategy

The Role: Recykal is scaling the circular economy across India and beyond, and we're looking for a strategist to help chart the next phase of that growth. This role is first and foremost about spotting opportunity — reading the market, competitors and data to identify where Recykal's next wave of user acquisition, engagement and retention can come from — and then translating that thinking into high-impact, multi-channel campaigns across B2B and B2C. It's a mid-level senior leadership seat spanning market and opportunity analysis, campaign execution, cross-functional collaboration with product, sales, technology and operations, and direct input into enterprise-wide growth and brand strategy.

CORE MANDATE

• Identify untapped growth opportunities in the market through continuous analysis of trends, competitors and data
• Shape growth strategy — from user acquisition and engagement to retention and brand, across B2B and B2C channels
• Turn market insight into data-driven decisions that sharpen campaign targeting and effectiveness
• Lead cross-functional execution in partnership with product, sales, technology and operations
• Manage marketing budgets and resource allocation for optimal campaign ROI
• Lead, mentor and grow a team of marketing professionals

EXPERIENCE REQUIRED

• 7+ years in growth marketing, with a strong strategic/analytical bent
• Track record of spotting and unlocking new growth opportunities, not just running campaigns
• Proven track record of driving significant, measurable user acquisition growth
• Strong command of multi-channel digital marketing — SEO, SEM, social and content
• Exposure to cleantech, sustainability, marketplace, FMCG/CPG, e-commerce or logistics preferred
• Bachelor's in Marketing/Business; MBA preferred (IIMs, ISB, XLRI or top global schools)

KEY RESPONSIBILITIES

IDENTIFY GROWTH OPPORTUNITIES

• Continuously scan the market — trends, emerging technologies and competitor moves — to spot where growth can come from
• Convert market and data insight into a clear, actionable growth strategy

LEAD GROWTH STRATEGY

• Own development and execution of growth strategies to accelerate acquisition, engagement and retention
• Drive strategy across multiple channels, aligned to Recykal's expansion goals

DRIVE DATA-DRIVEN DECISIONS

• Leverage analytics and performance insights to optimise every campaign
• Measure effectiveness and validate new opportunities before scaling them

CROSS-FUNCTIONAL LEADERSHIP

• Collaborate with product, sales, technology and operations teams
• Ensure seamless execution of growth initiatives aligned to business objectives

CAMPAIGN OPTIMISATION & INNOVATION

• Continually test, iterate and refine strategies to stay ahead of trends
• Drive efficiencies and maximise ROI across all campaigns

RESOURCE ALLOCATION & BUDGET

• Strategically allocate marketing resources and manage budgets
• Ensure campaigns deliver optimal performance within financial constraints

BRAND AMPLIFICATION

• Elevate Recykal's market presence through creative, impactful campaigns
• Enhance brand awareness and loyalty across B2B and B2C segments

MENTORSHIP & TEAM DEVELOPMENT

• Lead, inspire and mentor a team of marketing professionals
• Foster a culture of creativity, accountability and growth

WHY THIS ROLE

Spot the opportunity. Build the strategy. Own the growth.

• First-mover advantage — be the one who spots where Recykal's next growth opportunity lives
• Full strategic ownership — from market analysis to enterprise-wide brand strategy
• Boardroom advisory — shape meaningful business outcomes in sustainability and the circular economy
• Cleantech impact — grow the circular economy across India and beyond

LEADERSHIP TRAITS

Commands the Room

Communicates with clarity, persuasion and data-backed confidence

Thinks Like a Strategist

Balances growth targets with commercial pragmatism and brand values

Executes with Precision

Every campaign, initiative and decision is a strategic asset

Leads Without a Title

Builds credibility through expertise, data and trusted relationships

Delivers Under Pressure

Manages multiple high-impact campaigns without losing quality