Growth Specialist

Company overview:

PEP is a dynamic personal care company that proudly houses two innovative brands – mCaffeine & Hyphen. With a passion for creating high-performance, conscious, and consumer-loved products, we are redefining the way personal care is experienced. While mCaffeine is India's first caffeinated personal care brand, loved for its energizing and playful approach, Hyphen is built on the philosophy of simplifying skincare through science-backed formulations. Together, our brands reflect PEP's mission to deliver quality, creativity, and care to millions of consumers. We believe in Confidence over all skin & body biases.

Come, join the pack!

Position Overview:

We are seeking a passionate Assistant Growth Manager with 2-3 years of experience in ecommerce or direct-to-consumer (D2C) companies. The ideal candidate will drive our company's growth through strategic customer acquisition and retention efforts, manage multiple sales channels, and optimize digital marketing campaigns.

Responsibilities:

• Develop and execute strategies to drive customer acquisition and retention, focusing on ROI and growth metrics.
• Manage and optimize multiple sales channels (e.g., online platforms, retail partnerships) to maximize revenue and market penetration.
• Utilize data-driven insights to enhance customer experience and increase conversion rates.
• Collaborate with cross-functional teams including Marketing, Product Development, and Operations to align growth initiatives with overall business objectives.
• Lead digital marketing efforts across various channels (e.g., social media, email, paid search) to drive traffic and conversions.
• Oversee ecommerce execution, including website optimization, product launches, and promotional campaigns.
• Analyze market trends and competitor activities to identify opportunities for growth and differentiation.
• Prepare regular reports and presentations on growth metrics, KPIs, and actionable insights for senior management.
• Lead marketplace strategy and execution for a few marketplace channels across mCaffeine and HYPHEN.
• Track growth levers, identify white spaces, and build platform specific playbooks to accelerate growth.

Requirements:

• Graduation in any field from Tier 1 or Tier 2 colleges.
• Proven track record of 2-3 years in a growth-focused role with a knack to solve ecommerce or D2C growth.
• Strong understanding of customer acquisition and retention strategies.
• Experience managing multiple sales channels and driving channel growth.
• Proficiency in digital marketing tactics and tools, with a focus on performance marketing.
• Excellent analytical skills and proficiency in data analysis tools (e.g., Google Analytics, CRM systems).
• Ability to thrive in a fast-paced startup environment, with strong leadership and communication skills.