Growth & Product Marketing Manager - AI Products
Tipstat Infotech · Bengaluru · onsite · Posted 44d ago
Undisclosed2–5 yrsfulltimeSourced from
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About this role
Growth & Product Marketing Manager - AI Products
We are launching two AI-first products and are looking for our first dedicated marketing hire to own how these products show up in the world.
Alvoff.AI is a B2B marketplace that helps businesses discover, evaluate, and connect with relevant vendors, suppliers, and service providers. Ozyn.AI is an AI assistant for non-technical users, designed to help people get everyday digital work done through a simple assistant-led interface.
A lot of our early product marketing will happen through organic content on Instagram and X, along with founder-led content, community distribution, and wherever our target users actually spend time. Paid ads may exist as a secondary lever, but organic is the main game.
Alvoff.AI is a B2B marketplace that helps businesses discover, evaluate, and connect with relevant vendors, suppliers, and service providers. Ozyn.AI is an AI assistant for non-technical users, designed to help people get everyday digital work done through a simple assistant-led interface.
A lot of our early product marketing will happen through organic content on Instagram and X, along with founder-led content, community distribution, and wherever our target users actually spend time. Paid ads may exist as a secondary lever, but organic is the main game.
Skills
Product Marketing
Growth Marketing
Content Strategy
Instagram
X
Ghostwriting
Analytics
PostHog
Mixpanel
Seniority Level
Intermediate
Employment Type
Full-Time
Industry
Information Technology
Job Function
Marketing,Product Marketing
Responsibilities
Own our presence on Instagram and X end-to-end: strategy, writing, posting, engaging, testing and iterating
Build a sharp, distinctive point of view for both products and turn it into posts, threads, carousels, reels, short-form videos, launch content and product-led stories
Create content that explains what the products do, why they matter, who they help, and how users benefit
Ghostwrite and amplify content for the founders across X, LinkedIn and other relevant platforms
Talk to users and customers regularly to understand their problems, objections, language, workflows and buying behaviour
Sit close to product and sales to track product updates, customer feedback, support issues and market signals
Track what content drives reach, engagement, signups, demos, activation and repeat usage
Run weekly experiments across content formats, hooks, positioning, channels and audience segments
Use paid ads selectively to amplify organic content that is already performing
Build a repeatable organic growth engine instead of just managing a content calendar
Skills & Qualifications
2-5 years of experience in content marketing, social media, growth marketing, product marketing, or early-stage startup marketing
Strong writing skills, which are non-negotiable
Experience creating content for X, Instagram, LinkedIn or similar organic channels
Proof you have grown a product, brand, founder account, community or your own account to a real engaged audience
Ability to understand a product deeply and turn features into simple, compelling stories
A good sense of what makes content work: hooks, formats, timing, audience psychology, visual taste and distribution
Comfort with experimentation, analytics and learning from numbers
Founder-like energy: ownership, speed, talking to users, and figuring things out without a fixed playbook
Comfort being on camera or ghostwriting for founders, one of these has to be true
Good to have: B2B SaaS, AI products, marketplaces or automation tools; a personal audience; Canva, Figma or CapCut; and analytics tools such as Google Analytics, PostHog or Mixpanel
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
AutomationContent MarketingAutomation ToolsAnalytics toolsBuyingcustomer feedbackhooksB2BAnalyticsCapCutGhostwritingContent CalendarContent StrategyFigmaCanvaPerformance MarketingArtificial Intelligence
About Tipstat Infotech
Tipstat Infotech
Bangalore
IN
₹7.3L PA avg
Avg at Tipstat Infotech
About
Level up your startup or SMB with next-gen AI products and dive into Indias top 1% engineering talent. Whether youre after AI innovation or stellar staff augmentation, weve got the perfect blend to kick your ambitions into high gear.
Industries
Hardware & NetworkingSoftware Product
Employee ratings
10 reviews
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Culture
4.3
Career growth
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Work-life
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