Growth Product Marketer

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Growth Product Marketer based in India.

This is a hands-on growth role focused on building and scaling a freemium-to-paid subscription engine for an AI-first education product. You will own the customer journey from sign-up and activation through habitual usage, monetization, retention, and advocacy. The role combines product marketing, experimentation, analytics, lifecycle engagement, and commercial thinking in a lean startup environment. You will design the mechanics that encourage users to upgrade, including paywalls, usage limits, pricing prompts, referral loops, and onboarding experiences. You will also build the data and experimentation infrastructure needed to understand what drives conversion and continuously improve the funnel. Working closely with engineering, AI-automation partners, and a US-based team, you will have significant autonomy and direct ownership of outcomes. This opportunity is ideal for a builder who prefers shipping experiments and measurable growth initiatives over traditional brand or content marketing.

Accountabilities:: Own the end-to-end freemium-to-paid funnel, from user acquisition and sign-up through activation, habitual usage, paywall exposure, subscription, and advocacy.

Design and optimize monetization mechanics, including free-tier limits, usage metering, in-product paywalls, upgrade prompts, promotional offers, and administrator upgrade paths.

Build referral and virality mechanisms that encourage existing users to invite peers and generate qualified new users through product-led growth.

Own onboarding and activation experiences, determining the product flows, messaging, and prompts that help new users reach their first meaningful value moment quickly.

Establish reliable event tracking, funnel analytics, cohort analysis, and measurement infrastructure to ensure growth decisions are based on trustworthy data.

Identify product usage patterns that can generate qualified sales opportunities, including clusters of active free users within the same organization or district, and provide actionable signals to the sales team.

Own lifecycle communications across email and in-product channels, creating or directing messaging that moves users from free to active to paid.

Establish and maintain a high-quality experimentation cadence across onboarding, pricing, gating, messaging, monetization, and product flows.

Analyze experiment results, identify opportunities for improvement, and continuously optimize activation, conversion, retention, and referral performance.

Monitor and report key growth metrics, including sign-ups, activation rate, free-to-paid conversion, early retention, referral activity, and product-led sales signals.

Work closely with engineering and AI-automation partners to turn growth concepts into functional product experiences, reviewing implementation quality and iterating rapidly.

Use AI-assisted tools to prototype, research, build, and accelerate execution across the growth funnel.

Requirements:

4–7 years of experience in B2C or consumer product marketing, growth marketing, or a closely related product-growth discipline, preferably within subscription or consumer applications.

Demonstrated experience building, improving, or scaling a freemium-to-paid or subscription funnel, with clear evidence of improving conversion or other meaningful growth metrics.

Strong understanding of subscription growth mechanics, including activation, freemium-to-paid conversion, usage-based gating, pricing and packaging, churn, retention, and monetization.

Highly hands-on approach, with the ability to build and ship funnels, product flows, experiments, and conversion copy rather than relying exclusively on other teams.

Comfortable working with technical teams or AI-assisted development tools to translate growth requirements into working product experiences and review implementation.

AI-native mindset, with practical experience using tools such as Cursor, Claude, or comparable AI solutions for prototyping, development, research, and productivity.

Strong data and experimentation skills, including event definition, funnel analysis, cohort analysis, experiment design, and interpretation of results.

Excellent written English and strong communication skills, particularly for conversion-focused copy and collaboration with US-based stakeholders.

Ability to operate independently in an ambiguous, fast-moving startup environment, taking initiative and moving from problem identification to execution with limited oversight.

Experience working with a US-based company or customers while based in India is strongly preferred.

Experience building referral or virality loops and usage-metered monetization is highly desirable.

Prior startup experience and the ability to deliver results with limited resources are valuable.

Experience in EdTech or products serving consumers, parents, or educators is a plus.

Familiarity with tools such as HubSpot, Customer.io, N8N, ClickUp, Webflow, and other no-code or AI-powered development tools is advantageous.

Basic design sensibility and the ability to shape clean, conversion-focused web and email experiences are helpful, although professional design expertise is not required.

Benefits:

Remote working arrangement based in Bangalore, India.

Daily working-hour overlap with a US-based team and customer base.

Contract engagement initially, with potential to expand as the growth function develops and demonstrates results.

Direct exposure to the Founder/CEO and leadership team.

Significant ownership and autonomy over the growth engine and product-led revenue motion.

Close collaboration with engineering and AI-automation partners.

Opportunity to work in an AI-first startup environment and use modern AI tools extensively.

Hands-on ownership of high-impact initiatives across product growth, monetization, experimentation, and customer lifecycle.

Opportunity to build growth infrastructure and processes from an early stage rather than inherit an established system.

Immediate start preferred for this priority growth position.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1