Growth Product Manager

Growth Product Manager

Location: Mumbai, India

The role in one line

Own the revenue we make from artists and small promoters who buy from us without ever speaking to a salesperson.

Context

The Company' PRO sells advertising and reach to promoters, venues, festivals and ticketing companies through a sales team. Alongside that, a long tail of artists and small promoters buys campaigns directly, self-serve, worldwide. That business already generates several million dollars a year and nobody owns it. It sits between operations, product and marketing.

We're making it a line with a number and one person accountable for it. Support for these customers already runs from our India office, so the customers are already ours to serve; what's missing is someone running the funnel.

This is not a feature-shipping product role. You carry a revenue and retention number.

What you'll own

• The full self-serve funnel end to end: acquisition, signup, activation, first spend, repeat spend.
• The funnel surfaces: pricing pages, onboarding, activation messaging, the first-spend flow. You ship these directly with dedicated engineering capacity.
• Paid acquisition to reach artists who don't know we exist, with your own budget.
• The cohort picture: what share of artists who spend once spend again within 90 days, and why the rest don't.

What you're measured on

• Self-serve revenue.
• Repeat-spend rate.
• Cost per acquired spender, against lifetime value.
• Volume of accounts crossing the $1,000/year threshold, at which point they surface to an account executive.

Who we're looking for

A marketer who can ship, more than a product manager who can market.

Required:

• You have personally carried a revenue target on a self-serve funnel. Product-led SaaS, consumer subscription, e-commerce — the sector matters less than the fact that nobody was there to blame the sales team.
• You read cohorts instinctively. Given a signup number, your first question is about the second purchase.
• You have run paid acquisition with your own budget and know what it cost you to acquire a paying customer.
• You are comfortable shipping pricing and packaging changes, not only onboarding flows.
• You can work with engineers directly and specify what you need without a layer in between.

Not required:

• Music industry experience. This is a low-ticket global funnel; the mechanics transfer from e-commerce or SaaS faster than an industry background transfers into analytics.