Growth Product Manager, Web & Acquisition

Team: Growth Reports to: Nick Coetzee, VP (Growth, Operations) Location: New York City preferred (hybrid: Tuesday–Thursday in office). Exceptional remote candidates will be considered. Compensation: $175K–$200K base salary; $200K–$240K target total cash compensation

About Axial

Axial’s mission is to unleash the power of private capital markets for entrepreneurs by pioneering an online platform that’s transforming American small business M&A. 

Founded in 2009, Axial serves over 10,000 private M&A market participants - including private equity firms, corporate acquirers, boutique investment banks, and business owners looking to sell their companies. 

In 2025, Axial powered the exit efforts of about half of the U.S. small and mid-sized business (SMB) M&A market - companies doing between $5M and $100M revenue - by facilitating 1,000,000+ buyer <> seller platform connections across 12,500+ deals.

We're a lean, high-conviction team building category-defining products for a market that moves quickly and trusts carefully. That context shapes everything about how we work.

About Growth @ Axial

Axial is the most recognized brand in the M&A deal platform space, with a large and established online presence built over 15+ years. 

But the way people discover, evaluate, and engage with products, services, and information is changing quickly - driven by AI, evolving search behavior, and rising expectations for useful, data-rich digital experiences. That creates a significant opportunity for Axial: to build on our existing authority while rethinking how we attract, educate, and convert the next generation of business owners, buyers, and M&A professionals.

Our growth engine is predominantly focused on inbound, organic demand generation channels, including:

SEO & AEO: Growing visibility across traditional search engines and AI-powered answer engines

Website Conversion: Using agile, experimental, and data-oriented approaches to convert more visitors into qualified leads and members

Free Tools & Data Products: Building calculators, market intelligence products, and other useful resources for our core audiences

Content & Media: Two newsletters, a blog, social media, e-books, and a podcast

Product-Led Growth: Developing product- and member-driven strategies that strengthen acquisition, engagement, and network growth

Unlike Growth PM roles focused on a single funnel or product area, this person will help shape nearly the entire top of Axial’s growth engine. Our roadmap combines big, high-conviction bets with a steady stream of incremental optimizations. We want someone who can develop a clear point of view on the right portfolio of both, and then translate that perspective into well-scoped, measurable, and excellent releases.

The Role

We’re looking for a Growth Product Manager to own Axial’s website products and broader digital growth roadmap - including our website, free tools, data products, and demand generation experiences across our core audiences. This is an individual contributor role with substantial ownership, broad cross-functional exposure, and a mandate spanning strategy, execution, and measurement.

Responsibilities:

Acquisition & Business Outcomes: Own growth across three core outcomes: total qualified leads, business owner acquisition, and buyer acquisition. Success will be measured through audience expansion, qualified leads, new member growth, and the reach and utility of Axial’s proprietary market intelligence as a driver of those outcomes.

Website & Growth Product Execution: Own the end-to-end execution of Axial’s website and growth product roadmap - from scoping and coordination through QA and launch.

SEO, AEO & Conversion Rate Optimization: Drive organic traffic and conversion through SEO, AEO, and on-page optimization across programmatic and editorial experiences.

Experimentation & Measurement: Establish clear measurement plans for experiments and releases by defining success upfront, monitoring performance after launch, and diagnosing results. Maintain a recurring analytics practice across traffic, conversion, acquisition, and engagement, and use those insights to shape future priorities.

Growth Strategy & Roadmapping: Develop a clear point of view on Axial’s most important growth opportunities and translate it into focused quarterly roadmaps. Balance big, high-conviction bets with a steady stream of incremental optimizations, pressure-testing priorities with leadership and our retained growth consultant.

AI-Assisted Building: Use AI-assisted development tools to independently prototype, build, and launch pages, tools, experiments, and lightweight features. Apply AI across copywriting, design iteration, data analysis, prototyping, and QA to improve both the quality and velocity of your output.

Growth Technology & External Resources: Own the tools, platforms, and AI infrastructure that power our growth work, including analytics, experimentation, SEO tooling, and AI-assisted development. Evaluate where to invest, consolidate, or cut, and manage freelancers, consultants, and service providers as high-quality extensions of the internal team.

Cross-Functional Leadership: Serve as the connective tissue across design, growth engineering, and content. Ensure development aligns with scope, scope aligns with strategy, stakeholders remain informed, commitments stay on track, and important details do not get overlooked.

What Great Looks Like

You’re a genuine thought partner. You proactively identify bottlenecks and growth opportunities, share your opinions, and contribute deliberately to longer-term strategy and quarterly roadmaps.

You move quickly without being sloppy. You know when to act on a high-confidence decision and when a bigger bet warrants more deliberate thinking. You don’t let perfect become the enemy of shipped.

You communicate proactively and clearly. In writing, in Slack, and in a room, you adapt your style to the audience, give specific feedback, and keep the people around you informed.

You operate with rigor and attention to detail. You catch edge cases, inconsistencies, and copy that doesn’t quite land. Projects have clear scopes, dependencies, owners, deadlines, and follow-ups.

You care. You bring energy and curiosity to Axial’s mission, products, subject matter, and the audiences we serve.

Background We're Looking For

There is no single path to this role. We care more about demonstrated ability, judgment, and quality of execution than perfect pedigree. That said, we’ve found the following backgrounds tend to predict success:

Career Growth / Website Product Managers

Growth / Product Marketers turned Product Managers

Ex-BizOps professionals who've migrated toward Product Management

Ex-consultants who transitioned in-house into product management or growth roles heavily focused on demand generation

Specific things we'll look for:

6 - 10 years of professional experience, including 4+ years in relevant roles at high-growth technology companies

Evidence of meaningful contributions to demand generation, including experience shipping web products that increased traffic, conversion, or other measurable growth outcomes

Comfort using AI tools to accelerate your own output

Strong written communication and consistently high-quality deliverables

A track record of clean cross-functional execution, with engineers and designers who loved working with you

Analytical fluency: you can read a dashboard, diagnose a trend, and design a measurement framework

Domain knowledge in M&A, private equity, or financial services is a plus, but not required. Experience serving business owners, investors, or other sophisticated professional audiences may also support strong strategic intuition.

 

The Stakeholders You'll Work With

Senior Growth Engineer

Senior Designer

Marketing Operations Associate

Content Marketing Manager

Retained Growth Consultant

Product Marketing Consultant

You’ll report directly to the Head of Growth and work closely with this cross-functional group. Our retained consultants will serve as additional thought partners on strategy, analytics, and product direction.

 

Working at Axial

Axial combines the scale and market position of an established, profitable company with the ownership, visibility, and upside of a smaller team entering an important phase of growth. We’re a tight-knit team of 65 intellectually curious people who collaborate closely, work hard, and pursue ambitious goals with a high standard of excellence. Every Axialite is trusted to uphold five key traits: positivity, grit, humility, discernment, and accountability for results.

This person will help shape what comes next—working directly with leadership, influencing important parts of the growth strategy, and having an outsized impact on how entrepreneurs and M&A professionals discover and use Axial.

Our Values

Be an Owner: Take ownership for your work, operate with transparency, and focus on delivering results

Expect and Deliver Excellence: Do high-quality work consistently, and expect it from your colleagues

Communication Matters: Be an excellent communicator, listener, and collaborator with teammates and members

Invent and Simplify: Stay creative and curious, always looking for better ways to improve the quality and scalability of the member experience

Obsess over Member Trust: Work in a way that helps Axial consistently earn, grow, and keep member trust — we're working on life-altering, confidential transactions

Benefits

Robust medical, dental, and vision insurance, paid for by Axial

401k program

Flexible vacation policy (minimum 15 days encouraged)

Health & wellness reimbursement program

Pre-tax commuter program

NY Pay Range $200,000 — $240,000 USD