Growth & Performance Marketing Specialist

Company Description Essenzaa Pilates is a premium women-focused Reformer Pilates brand based in Indore, founded by Sneha Khandelwal, India's first fully certified STOTT PILATES® Instructor.

As we enter our next phase of growth, we are strengthening our customer-acquisition capability and are looking for a hands-on Growth & Performance Marketing Specialist.

What we are looking for

We need someone who can take a business objective or service we want to grow and build the complete campaign strategy around it — not someone who only runs Meta or Google Ads.

You should be able to:

1. Develop the campaign concept, customer proposition, messaging and offer strategy
2. Create compelling offers that drive action without relying only on discounts
3. Identify the right customer segments and acquisition approach
4. Define the creative strategy hooks, scripts, videos, graphics, testimonials, founder-led content and creative variations required for each campaign
5. Plan how paid advertising and organic content work together around the campaign
6. Personally plan, execute and optimise Meta Ads and Google Search Ads
7. Build prospecting and retargeting strategies
8. Review website/landing-page journeys and identify conversion opportunities
9. Understand the complete journey from Customer insight → Campaign idea → Proposition → Offer → Messaging → Creative strategy → Organic support → Meta → Google → Landing/funnel → CRM/nurture → Conversion → CAC/revenue measurement.
10. Have practical understanding of CRM, lead nurturing, WhatsApp workflows and conversion tracking for a growing business
11. Measure performance through qualified leads, CAC, conversions and revenue — not just reach, clicks or CPL
12. Use performance data to determine what to test, change, stop and scale

Experience we value

Strong preference for candidates with proven customer-acquisition experience in premium/high-ticket consumer services such as fitness, wellness, healthcare, aesthetics, premium education, luxury or similar categories.

Deep hands-on experience with both Meta Ads and Google Search Ads is important.

This is not a social-media management role and not an Ads Manager-only role.

Before we schedule a discussion

Please email:

1. Your profile/portfolio
2. 1–2 relevant campaigns with measurable business results
3. What you personally handled in those campaigns
4. An example where you developed the campaign strategy, proposition or offer, rather than only executing ads
5. Your Meta + Google experience and typical ad budgets managed
6. CRM/lead-nurturing systems you have practically worked with
7. Your expected monthly freelance fee, excluding media spend and creative-production costs

[HIDDEN TEXT]

We will connect directly with shortlisted profiles.

Engagement: Initial 90-day freelance assignment, with potential to continue based on performance and fit.