Growth & Performance Marketing Lead

About Snugs

Snugs is a fast-growing Indian D2C baby products brand, known for our baby carriers, rompers and everyday babywear. We sell direct through mysnugs.in and on Amazon India, and we're building a brand parents trust. We're looking for a performance marketer who can own the full funnel, from the first ad impression to the final checkout.

What you'll do

• Plan, launch and scale paid campaigns on Google Ads (Search, Shopping, PMax, YouTube) and Meta Ads (Facebook & Instagram)
• Own campaign structure, budgets, bidding, audiences and creative testing to hit revenue and efficiency targets
• Use campaign data to identify what's working and brief the creative team with clear creative angles, hook suggestions and audience insights — you direct the creative strategy, our designers and editors produce the assets
• Run structured A/B tests across ads, landing pages and product pages, and turn results into clear decisions
• Lead conversion rate optimisation on our Shopify store — PDPs, collection pages, checkout flow, page speed and mobile UX
• Manage the Shopify storefront end to end: theme edits, apps, landing pages, product setup and site performance
• Apply UI/UX principles to make every customer touchpoint simpler and more persuasive
• Keep all campaigns, pages and creatives consistent with the Snugs brand voice and visual identity, and contribute to how the brand evolves
• Track and report weekly on ROAS, CAC, conversion rate, AOV and LTV using GA4, Meta Ads Manager, Google Ads and Shopify analytics

What we're looking for

• 5+ years running Google Ads and Meta Ads for D2C / ecommerce brands, with meaningful monthly budgets
• Hands-on Shopify expertise — theme customisation, apps, page building and store optimisation
• Proven track record in A/B testing and CRO, with examples of tests that moved conversion rate or revenue
• Strong analytical skills: comfortable in GA4, Ads dashboards and spreadsheets, and able to explain what the numbers mean
• Ability to translate performance data into actionable creative briefs — angles, hooks, messaging and audience segments
• Basic graphic design sense and a solid grasp of UI/UX fundamentals, so you can give precise feedback to designers and shape landing pages
• Understanding of branding — you know how to grow performance without diluting the brand
• Self-driven and comfortable owning outcomes in a small, fast-moving team
• Bonus: experience with baby, parenting or lifestyle brands; Amazon Ads; Google Merchant Center; basic HTML/CSS/Liquid

What we offer

• ₹80,000 per month
• Full ownership of growth for a brand with real traction
• A dedicated creative team that executes on your briefs
• On-site role at our Kochi office