Growth Marketing Team Lead

Growth Marketing Team Lead

Job Title: Growth Marketing Team Lead
Department: Digital Marketing
Experience: 3 to 5 Years
Location: Gurugram (On-site)
Reporting To: Senior Manager - Marketing

About the Role
We are looking for a Growth Marketing Team Lead who will own end-to-end demand generation and lead acquisition strategies for HBG, CommuneX, ExpertsConsult, HBG Unite, and other digital properties. The ideal candidate should have a strong B2B marketing background with expertise in multi-channel campaigns, marketing automation, account-based marketing, conversion optimization, and analytics.
This role requires someone who can bridge the gap between marketing activities and revenue generation by creating scalable campaigns that deliver qualified business leads.
Key Responsibilities
Demand Generation

• Develop and execute quarterly and annual lead generation strategies.
• Generate Marketing Qualified Leads (MQLs) through organic and paid channels.
• Work closely with the sales team to improve lead quality and conversion rates.
• Build and optimize marketing funnels for different business verticals.

Campaign Management

• Plan, execute, and optimize campaigns across:
• LinkedIn
• Google Ads
• Meta Ads
• Email Marketing
• Webinars
• Partnerships
• Referral Programs
• Industry Events
• Manage campaign budgets and maximize ROI.

Account-Based Marketing (ABM)

• Build targeted campaigns for enterprise accounts.
• Create personalized outreach strategies for decision-makers.
• Coordinate with business teams for account nurturing.

Marketing Automation

• Manage CRM workflows.
• Build email nurture sequences.
• Implement lead scoring.
• Design automated customer journeys.

Landing Pages & CRO

• Work with designers and developers to build high-converting landing pages.
• Conduct A/B testing.
• Optimize conversion rates using analytics and user behavior data.

Analytics & Reporting

• Monitor KPIs using GA4, Looker Studio, HubSpot, Zoho CRM, etc.
• Prepare weekly and monthly dashboards.
• Identify growth opportunities using data.

Content & Partnerships

• Plan lead magnets such as:
• Whitepapers
• Case Studies
• Reports
• Webinars
• Podcasts
• Build strategic partnerships to increase brand visibility.

Team Collaboration

• Coordinate with:
• SEO Team
• Social Media Team
• Design Team
• Sales Team
• Product Teams

Required Skills

• B2B Lead Generation
• Performance Marketing
• LinkedIn Marketing
• Google Ads
• Meta Ads
• Marketing Automation
• HubSpot / Zoho CRM / Salesforce
• Email Marketing
• Conversion Rate Optimization
• Google Analytics 4
• Looker Studio
• Excel
• Funnel Optimization
• A/B Testing
• Account-Based Marketing

Preferred Qualifications

• MBA in Marketing (Preferred)
• Google Ads Certification
• HubSpot Certification
• GA4 Certification

KPIs

• Marketing Qualified Leads (MQLs)
• Sales Qualified Leads (SQLs)
• Cost Per Lead
• Lead-to-Customer Conversion Rate
• Landing Page Conversion Rate
• Pipeline Generated
• Campaign ROI
• Customer Acquisition Cost (CAC)