Growth Marketing Specialist

About KodeKloud

KodeKloud is a fast-growing EdTech SaaS company dedicated to transforming the way businesses and individuals upskill in DevOps, Cloud Computing, and AI through hands-on, real-world labs.

Trusted by over 1.5 million users worldwide and ranked #4 on the Straits Times list of fastest growing companies in 2024, KodeKloud champions a remote-first workforce, allowing team members to work from anywhere. We are passionate about creating a culture of learning, collaboration, and growth.

Role Overview

We're hiring a detail-oriented Email & Campaign Ops Specialist to own the end-to-end execution of KodeKloud's email and lifecycle campaigns.

This role suits a hands-on operator who lives in the details - someone who can take a campaign from brief to build, QA, scheduling, send, and post-send analysis without a step slipping, while keeping deliverability and engagement consistently healthy.

Key Responsibilities

• Own lifecycle marketing end to end across channels (email, push, web push, in-app, automations): strategy, roadmap, build, QA, scheduling, send, and post-send analysis across onboarding, activation, nurture, retention, promotional, and product journeys.
• Treat lifecycle as a growth lever. Set the goals, build the journeys, and drive measurable gains in activation, engagement, and retention.
• Build and manage campaigns and automation in platforms such as MoEngage, CleverTap, HubSpot, or similar, including segmentation, list management, templates, and triggered workflows.
• Own the experimentation engine. Design and run A/B tests across channels, messaging, timing, CTAs, and segments, and turn results into repeatable playbooks.
• Own the lifecycle calendar and ship on time and error-free across time zones by coordinating assets, copy, and approvals ahead of every send.
• Build and maintain automated drip, lifecycle, and triggered journeys that move users from signup to activation and retention.
• Protect and grow engagement by monitoring the metrics that matter across channels and optimizing toward healthy benchmarks.
• QA every send for rendering across clients and devices, working links, correct personalization tokens, and accurate segmentation before it goes out.
• Partner with content, product, and marketing to shape messaging, offers, and the calendar, and report performance through clear dashboards with insights and recommendations.

Experience & Skills

• 2 to 3 years in growth, lifecycle, email, or campaign marketing, with hands-on ownership of execution and a track record of moving metrics.
• Practical, hands-on experience with MoEngage, CleverTap, HubSpot, or similar lifecycle, marketing-automation, or CRM platforms.
• Strong grasp of the funnel and the metrics that matter: activation, retention, open and click rates, and channel engagement, and a record of improving them.
• Experience with audience segmentation, list management, and building automation, drip, and triggered journeys across channels.
• A structured, experiment-led approach to optimization, with real A/B testing experience.
• An analytical mindset and comfort turning campaign data into clear reporting and decisions.
• Sharp attention to detail and strong QA discipline, with the ability to run multiple campaigns to deadline without errors.
• Experience marketing to engineers, DevOps, Cloud, AI, or technical upskilling audiences is a strong bonus.

What Success Looks Like

• Activation, engagement, and retention trend upward, driven by lifecycle and experimentation.
• Campaigns ship on time and error-free across a busy, varied calendar.
• Automated journeys reliably move users from signup toward activation and retention.
• Decisions are grounded in testing and data, with insights feeding stronger future sends.

Why Join KodeKloud

• 100% remote culture – work from anywhere, anytime.
• Be part of a mission-driven company helping millions upskill in DevOps, Cloud, and AI through hands-on learning.
• Opportunity to shape the voice of a fast-growing global brand.
• Collaborative, fast-paced, and creative work environment.