Growth Marketing Specialist

About UniVisory

UniVisory is a premium global education advisory working with ambitious students and families aspiring to Ivy League, Stanford, MIT, Oxbridge and other leading universities worldwide.

We are looking for a hands-on Growth Marketing Specialist with one primary mandate:

Help UniVisory consistently reach the right students and parents — through Meta Ads and organic social media — and convert that attention into high-quality leads and conversations.

This is not a social-media posting role. We are looking for someone who understands audiences, messaging, creatives, targeting and performance — and can execute.

What You'll Own

1. Meta Ads & Audience Targeting

Own and execute Meta campaigns across Instagram and Facebook

Identify and continuously refine the right target audiences for different UniVisory programs

Build and test audience segments across geography, demographics, interests, behaviours and intent

Develop campaign hypotheses and systematically test audience × message × creative combinations

Optimize campaigns for lead quality, not simply low CPL

Build retargeting and lookalike strategies from high-quality lead and customer data

Identify why campaigns are attracting the wrong audience and fix them quickly

2. Organic Audience Building

Build UniVisory's organic presence across Instagram and LinkedIn

Identify the questions, concerns and aspirations that matter most to ambitious students and parents

Create content themes designed to reach and engage those audiences

Turn UniVisory's student outcomes, insights, testimonials, research and admissions expertise into high-value content

Experiment with formats, hooks, topics and distribution strategies to increase relevant reach

Build organic authority rather than simply increasing posting frequency

3. Messaging & Creative Testing

Understand different student and parent segments and what matters to each

Translate those insights into strong campaign angles, hooks and creative briefs

Work with designers/content teams to develop high-performing creatives

Continuously test messaging, offers, formats and calls-to-action

Use campaign and engagement data to determine what resonates with the right audience

4. Lead Quality & Growth Analytics

Track the complete journey from campaign → lead → qualified lead → strategy session/demo/application → enrolment

Work closely with the sales team to understand which campaigns are producing genuinely strong prospects

Identify patterns in high-quality versus low-quality leads

Recommend what to scale, change or stop

Maintain simple dashboards around audience, campaign, creative and lead-quality performance

Who We're Looking For

3–5 years of hands-on digital/growth marketing experience

Strong practical experience running Meta Ads

Experience with audience targeting, lead-generation campaigns and campaign optimization

Strong understanding of Instagram and organic social media growth

Ability to think about who we are trying to reach before deciding what to post or advertise

Strong creative and content judgment

Comfortable working with campaign and funnel data

Able to move quickly from hypothesis → campaign → data → learning → next experiment

Comfortable working directly with the Founder

High ownership and strong execution orientation

Willing to work from our Gurugram office

Experience in education, study abroad, premium services or another high-consideration B2C category is preferred but not mandatory.

What Success Looks Like

We will not judge this role primarily by followers, impressions or cheap leads.

Success means:

Are we consistently reaching the right students and parents

Are the right people engaging with our content

Are Meta campaigns producing increasingly high-quality leads

Are those leads progressing to meaningful conversations, strategy sessions, demos or applications

Are we learning every week which audiences, messages and creatives work best

The goal is to build a repeatable engine:

Right Audience → Right Message → Relevant Content/Creative → Qualified Lead → Conversion

Why UniVisory

You'll work directly with the Founder and have significant ownership over how UniVisory reaches and engages its next generation of students and families.

You'll have the freedom to experiment, test ideas quickly and use real performance data to shape our growth strategy.

We are looking for someone who doesn't just ask:

What should we post

but thinks:

Who exactly are we trying to reach, what matters to them, and how do we get them to pay attention