Growth Marketing Role - SEO - FinTech

Description:

- AI-Powered Content & SEO

- Create high-converting content using AI writing tools for blogs, case studies, whitepapers, and social media

- Conduct AI-assisted keyword research and competitive analysis to identify content opportunities in fintech verticals

- Develop content clusters targeting fintech pain points like compliance, fraud detection, and customer underwriting

Lead Generation & Sales Enablement:

- Build AI-driven prospecting workflows and create personalized outbound sequences for fintech prospects

- Develop sales collateral and pitch decks with AI design and content assistance

Growth Experimentation:

- Design and execute A/B tests for campaigns using AI optimization tools and analyze performance data for insights

- Test new AI marketing channels and document results to optimize our marketing funnel

Market Intelligence:

- Monitor fintech industry trends, regulatory changes, and competitive landscape using AI news aggregation and analysis tools

- Create market intelligence reports highlighting opportunities for our AI/ML solutions

Requirements:

- Currently pursuing or recently completed degree in Marketing, Business, Data Science, or related field

- Strong interest in AI/ML technologies with familiarity using AI tools for content creation and automation

- Excellent written communication skills and analytical mindset for data-driven decisions

- Understanding of digital marketing fundamentals and ability to thrive in a fast-paced startup environment

- Previous experience in growth marketing, sales, or fintech through internships or projects (preferred)

- Hands-on experience with AI writing tools, marketing automation platforms, or CRM systems (preferred)

- Basic understanding of fintech & proptech industry challenges and web analytics (preferred)