Growth Marketing Manager

About Sootra (A Brand of QuickSun Technologies Pvt. Ltd.)

MySootra is building a modern astrology platform that makes Vedic astrology more accessible, intuitive and useful in everyday life.

Our goal is to combine traditional astrological knowledge with a thoughtful digital experience through features such as Kundali Analysis, Panchang and personalized astrological guidance.

As we prepare to launch, we are looking for a hands-on Growth Marketing Manager who can build our brand, establish our digital presence and drive user acquisition in a competitive market.

About the Role

As MySootra's first dedicated marketing hire, you will work closely with the founder and product team to plan and execute marketing initiatives from launch onwards.

You will own the marketing journeyfrom defining our messaging and creating content to managing advertising campaigns, collaborating with creators and measuring results.

We are looking for someone who combines creative thinking with analytical execution and can independently turn marketing ideas into campaigns that generate awareness, engagement and new users.

Key Responsibilities

1. Marketing Strategy and Go-to-Market

• Develop and execute Sootra's launch marketing strategy and monthly marketing plans.
• Research competitors, audience preferences, market trends and positioning opportunities.
• Identify target audiences and develop compelling messaging that differentiates Sootra from established astrology platforms.
• Plan campaigns around product launches, festivals, relevant cultural moments and key user needs.
• Manage marketing priorities, timelines, budgets and campaign execution.

2. Content Marketing and Social Media

• Own MySootra's content strategy and organic growth across Instagram and other relevant channels.
• Plan and execute Reels, short-form videos, carousels, educational posts and product demonstrations.
• Develop creative concepts, hooks, scripts, captions and calls to action.
• Experiment with different content formats and messaging to improve reach, engagement, shares and profile visits.
• Maintain a consistent brand voice that makes astrology accessible, trustworthy and relevant to modern users.
• Coordinate with designers, video editors and content creators to maintain a consistent publishing calendar.

3. Performance Marketing and Paid Acquisition

• Plan, launch and optimise campaigns on Meta Ads and other relevant advertising platforms.
• Test different audiences, creatives, messaging, campaign objectives and landing pages.
• Manage campaign budgets and optimise spend based on measurable outcomes.
• Track app installs, registrations, cost per acquisition and downstream conversions.
• Collaborate with the product team to improve the conversion journey from advertisements to app usage.
• Identify opportunities to scale campaigns once acquisition economics and user quality are validated.

4. Influencer and Creator Partnerships

• Identify relevant astrology educators, spiritual creators and lifestyle influencers.
• Build relationships with micro-influencers and negotiate collaborations within budget.
• Develop campaign briefs, coordinate deliverables and track campaign performance.
• Explore affiliate, referral and creator-led acquisition opportunities.
• Evaluate partnerships based on audience relevance, engagement quality and actual results rather than follower count alone.

5. Brand Building and Campaign Execution

• Help define MySootra's brand voice, messaging and communication style.
• Develop campaigns that communicate the product's value and establish trust with prospective users.
• Ensure consistency across social media, advertisements, landing pages and app-store communication.
• Explore partnerships and relevant distribution channels to increase brand visibility.
• Build a repeatable marketing process that can scale as the product grows.

6. Analytics and Performance Reporting

• Track reach, engagement, CTR, CPC, cost per acquisition, app installs and conversion rates.
• Set up campaign tracking and dashboards using tools such as Meta Ads Manager, GA4, Firebase or equivalent platforms.
• Analyse campaign performance and identify opportunities to improve creative effectiveness and conversion.
• Conduct regular experiments and document results and learnings.
• Share weekly performance updates, budget utilisation and recommendations with the founder.

Requirements

• 2-4 years of hands-on experience in growth marketing, digital marketing or performance marketing.
• Experience working with a startup, consumer brand, mobile app or digital-first business.
• Practical experience managing Meta Ads campaigns and interpreting campaign metrics.
• Strong understanding of Instagram content strategy, short-form video and creative testing.
• Experience planning and executing marketing campaigns independently.
• Strong copywriting, communication and creative problem-solving skills.
• Working knowledge of marketing analytics and conversion tracking.
• Ability to manage multiple initiatives, work with limited budgets and execute in a fast-moving environment.

Good to Have

• Experience launching a mobile based platform or consumer product.
• Experience in astrology, spirituality, wellness or lifestyle categories.
• Familiarity with app-store optimisation, app-install campaigns and creator-led acquisition.
• Experience with landing pages, email or WhatsApp marketing and marketing automation.
• Familiarity with AI tools for content research, ideation and production.

Why Join MySootra?

• Work directly with the founder and product team.
• Own marketing execution from the ground up.
• Experiment across content, paid advertising, creators and brand campaigns.
• Help shape the launch and growth of an early-stage consumer product.

Interested candidates can share their CV at [email removed]