Growth Marketing Manager

About the Company:

Our client is a progressive healthcare organization specializing in physiotherapy, rehabilitation, injury prevention, and performance enhancement. With a patient-first approach, the organization combines evidence-based treatment methods with modern assessment techniques to deliver personalized care that supports faster recovery and long-term wellness.

Committed to improving mobility, strength, and overall quality of life, the company focuses on innovative rehabilitation programs and customized treatment plans, helping individuals achieve sustainable health outcomes through compassionate and technology-enabled care.

Role Overview:

We are looking for a highly execution-focused Growth Marketing Manager to drive both digital and offline growth initiatives. This role is ideal for someone who is fundamentally strong in performance marketing but also enjoys owning execution across multiple growth channels, including offline activations, events, partnerships, and local marketing initiatives.

You will work closely with the founders to execute growth campaigns, build scalable acquisition systems, coordinate with agencies and vendors, and help build a strong growth function within the company.

What You'll Own:

Digital Growth & Performance Marketing:

• Plan, launch, and optimize Meta ad campaigns
• Manage Google Ads campaigns across Search and Local
• Improve lead quality, CPLs, and conversion efficiency
• Work on retargeting and funnel optimization
• Coordinate landing page and conversion improvements
• Analyze campaign performance and reporting
• Contribute to Instagram growth strategy and organic initiatives
• Support local SEO and search visibility efforts

Offline Growth & Activations:

• Plan and execute offline marketing initiatives
• Coordinate workshops, community events, and activations
• Work with gyms, running communities, corporates, and local partners
• Execute local lead-generation initiatives
• Coordinate with vendors, agencies, and external partners
• Support expansion of offline acquisition channels
• Ensure smooth execution of on-ground campaigns and events

Team & Agency Coordination:

• Manage and coordinate a small growth team of 2–3 members
• Work closely with content creators, designers, and operations teams
• Coordinate with external agencies and freelancers
• Build processes, workflows, and reporting systems
• Ensure alignment across online and offline growth efforts

Growth & Experimentation:

• Build and test new acquisition ideas
• Identify scalable growth opportunities
• Develop repeatable marketing systems and SOPs
• Collaborate with founders on campaigns, launches, and experiments
• Bring proactive ideas across digital, offline, and community growth

What We're Looking For:

Experience:

• 4–6 years of experience in growth / performance marketing
• Strong hands-on experience with Meta Ads
• Working experience with Google Ads
• Practical understanding of SEO and organic growth
• Exposure to offline marketing, events, partnerships, or activations
• Experience in startups, agencies, D2C, healthcare, fitness, wellness, or consumer brands preferred

Skills & Qualities:

Must-Have Skills

• Meta Ads Manager
• Google Ads
• Campaign optimization and reporting
• Funnel and conversion thinking
• Creative testing and experimentation
• Strong ownership mindset
• Ability to manage execution across multiple channels

Good-to-Have:

• Local SEO understanding
• Community / event marketing experience
• CRM / retargeting understanding
• Landing page / CRO understanding
• Vendor and agency coordination experience
• Team coordination experience