Growth Marketing Manager

Marketing Manager B2B Growth Marketing
Location: Bangalore
Experience: 6+ Years
Work Mode: Full-time
About InputZero
InputZero Technologies is a ServiceNow Elite Partner and Enterprise Service Management company helping organizations transform and automate
their business and IT workflows. We work across ServiceNow, BMC, AI, automation, ITSM, ITOM, GRC and enterprise workflow solutions.
As we continue to expand our presence across global markets, particularly North America, we are looking for a hands-on Marketing Manager who
can build demand, strengthen our digital presence and create measurable marketing-led pipeline.
About the Role
We are looking for a B2B Marketing Manager with strong experience in Growth Marketing, Demand Generation, Content, Digital Marketing
and North American markets.
The ideal candidate should be comfortable working independently and should be hands-on with campaign planning, content creation, social media,
paid marketing, lead generation, MQL generation, analytics and marketing performance tracking.
This role will work closely with leadership, sales and business teams to build and execute marketing programs that translate into qualified leads and
business opportunities.
Key Responsibilities
B2B & Growth Marketing
Develop and execute B2B marketing strategies focused on lead generation, demand generation and pipeline creation.
Build and optimize inbound channels to generate qualified leads and MQLs.
¢ Plan and execute campaigns targeting enterprise and technology decision-makers.
¢ Own campaign performance from strategy and execution through reporting and optimization.
¢ Work closely with Sales to improve MQL-to-SQL and lead-to-opportunity conversion.
North America Marketing
¢ Develop and execute marketing campaigns specifically for the US/North American market.

¢ Understand target industries, buyer personas and enterprise technology buying journeys.
¢ Create localized campaigns and content relevant to North American audiences.
¢ Support account-based marketing and targeted demand-generation initiatives.
Content & Social Media
¢ Develop and execute a structured content strategy and content calendar.
¢ Create and/or manage blogs, thought leadership articles, case studies, whitepapers, presentations, newsletters, social media content and other
digital assets.
¢ Manage and grow company social media channels, particularly LinkedIn.
¢ Develop compelling content around AI, GenAI, ServiceNow, automation, enterprise technology and digital transformation.
¢ Convert complex technology solutions into simple, business-focused marketing content.
Digital & Performance Marketing
¢ Plan and manage campaigns across platforms such as LinkedIn, Google and Meta.
¢ Monitor campaign performance, lead quality, CPL, MQLs, conversion rates and ROI.
¢ Continuously optimize campaigns based on data and performance.
¢ Work with landing pages, email campaigns, SEO/SEM and other digital channels to improve inbound acquisition.
Events & Field Marketing
¢ Plan and execute physical and virtual B2B industry events, webinars, conferences and customer/partner events.
¢ Manage pre-event promotion, registrations, event engagement and post-event lead nurturing.
¢ Track event-generated leads, MQLs, opportunities and pipeline contribution.
Marketing Analytics & Research
¢ Use marketing research, analytics and campaign management tools to identify market opportunities.
¢ Build and maintain dashboards/reports for marketing performance.
¢ Track funnel metrics including leads, MQLs, SQLs, conversion rates, pipeline and ROI.
¢ Use data and insights to improve marketing effectiveness.
Branding & Digital Assets
¢ Support both internal and external branding initiatives.
¢ Develop high-quality company presentations, brochures, social creatives, case studies and other digital assets.
¢ Maintain consistency in company messaging and brand communication across channels.

What We're Looking For
¢ 58 years of experience in B2B Marketing / Growth Marketing / Demand Generation / Digital Marketing.
¢ Strong hands-on experience in North American/US B2B marketing.
¢ Proven experience in inbound lead generation and MQL generation.
¢ Experience managing LinkedIn, Google Ads and/or Meta campaigns.
¢ Strong content strategy and content creation capabilities.
¢ Experience managing B2B social media channels, especially LinkedIn.
¢ Strong understanding of marketing funnels, lead qualification and conversion metrics.
¢ Experience with marketing analytics, CRM and campaign tracking tools.
¢ Experience planning and executing physical B2B events.
¢ Ability to create compelling digital assets and technology-focused content.
¢ Exposure to AI/GenAI and enterprise technology marketing will be an advantage.
¢ Excellent communication, presentation and stakeholder management skills.
¢ Strong analytical mindset with the ability to connect marketing activities to business outcomes.
Hands-on Ownership
This is a hands-on individual contributor/managerial role. We are looking for someone who can independently take ownership of a marketing
initiativefrom strategy content campaign execution lead generation MQL conversion tracking reporting.
The candidate should be comfortable working with internal teams and external partners while also being capable of executing key marketing
activities independently.
Key Success Metrics
¢ Qualified inbound leads generated
¢ MQL volume and quality
¢ MQL-to-SQL conversion
¢ Lead-to-opportunity conversion
¢ Marketing-generated pipeline
¢ Campaign ROI and CPL
¢ LinkedIn/social engagement and inbound contribution
¢ Event-generated leads and pipeline
¢ Content performance and organic traffic