Growth Marketing Manager

Company: iDigitalPreneur

Location: Delhi ( Dwarka Sec 13 )

Employment Type: Full-Time

Experience: 4-6 Years

Department: Marketing & Brand

Role Overview

• Own the complete Marketing, Brand, Growth, Content, PR, and Communications function at iDigitalPreneur.
• Develop and execute the long-term marketing strategy to establish iDigitalPreneur as a credible and recognised digital education brand in India.
• Drive integrated marketing initiatives across Hindi and English markets.
• Act as a strategic business leader, connecting marketing strategy with overall business growth and revenue objectives.

Key Responsibilities:

Brand & Marketing Strategy

• Define and execute the overall brand and marketing vision.
• Establish clear brand positioning, messaging, and differentiation.
• Develop long-term strategies for brand awareness, credibility, and market leadership.
• Monitor market trends, customer behaviour, and competitive intelligence.
• Identify emerging market opportunities and growth areas.

PR & Communications

• Lead the overall PR and corporate communications strategy.
• Drive national and regional media coverage across relevant publications and platforms.
• Build and maintain relationships with media houses, journalists, and industry influencers.
• Develop leadership thought-leadership and personal branding initiatives.
• Manage brand reputation and crisis communications.

Content & Brand Storytelling

• Build a scalable content strategy across Hindi and English.
• Establish a structured system for capturing and leveraging student and affiliate success stories.
• Drive video testimonials, case studies, transformation stories, and other credibility-led content.
• Ensure consistent brand messaging across all marketing touchpoints.

Growth & Performance Marketing

• Oversee performance marketing and customer acquisition strategies.
• Drive measurable growth across relevant digital channels.
• Ensure marketing initiatives contribute to lead generation, conversions, revenue, and ROI.
• Analyse campaign performance and continuously optimise marketing investments.

Community & Customer Advocacy

• Build community-led growth initiatives across students, affiliates, creators, and relevant audiences.
• Develop strategies to convert successful students and affiliates into long-term brand advocates.
• Strengthen engagement, trust, and brand loyalty within the community.

Team & Agency Management

• Build, lead, and mentor a high-performing marketing team.
• Define team structures, KRAs, KPIs, and performance goals.
• Manage external agencies, PR partners, creators, vendors, and strategic partners.
• Establish strong collaboration between Marketing, Sales, Product, and Leadership teams.

Budget & Business Management

• Own the overall marketing budget and ensure effective utilisation of marketing spends.
• Track and optimise key metrics including ROI, CAC, revenue contribution, brand awareness, and campaign performance.
• Present monthly marketing performance and business insights to the leadership team.
• Ensure marketing investments are aligned with business priorities and growth objectives.

Key Requirements

• 4-8+ years of experience in Marketing, Brand, Growth, or a related leadership role.
• Proven experience in building and leading marketing teams.
• Strong expertise across Brand, PR, Content, Performance Marketing, Growth, and Communications.
• Strong understanding of the Indian consumer and digital ecosystem.
• Experience in EdTech, D2C, Consumer Internet, Digital Products, Media, or Creator Economy preferred.
• Strong commercial and business acumen with a data-driven approach to decision-making.
• Excellent leadership, communication, strategic thinking, and stakeholder-management skills.
• Strong understanding of both Hindi and English-speaking markets.
• Demonstrated ability to build brands, not just manage individual marketing channels.

Key Success Metrics

• Brand awareness and market positioning.
• Marketing-driven revenue and business growth.
• Customer acquisition efficiency and ROI.
• PR visibility and media presence.
• Growth of student and affiliate communities.
• Quality and volume of success stories and testimonials.
• Marketing team performance and scalability.
• Overall contribution of marketing to business objectives.