Growth Marketing Manager

Role & responsibilities

Develop and execute multi-channel strategies (paid, organic, email, social, content)

• Own the brand voice and ensure consistency across all touch points
• Collaborate with design teams on go-to-market plans for new features/launches
• Track, analyze, and report on campaign performance and marketing KPIs
• Manage marketing budget and vendor/agency relationships
• Manage and grow social media presence and community engagement
• Conduct market research and competitive analysis to inform strategy
• Partner with sales (if applicable) on lead generation and funnel optimization
• Mentor and manage junior team members or freelancers, as needed

Preferred candidate profile

3 -6 years of experience in marketing in FMCG ideally health and wellness, pet care,

functional foods and beverages etc.

• Proven track record of planning and executing successful marketing campaigns
• Strong understanding of digital marketing channels (SEO, SEM, paid social, email,

content)

• Experience with marketing analytics tools (e.g., Google Analytics, HubSpot, Mixpanel)
• Comfortable working in a fast-paced, resource-constrained environment
• Bachelor's degree in Marketing, Business, Communications, or related field